Bringing it all together
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Many people tell us they are worried about upsetting their list by sending too many emails – and that often results in people doing NOTHING with their list (a surefire way to get no results). In this final session we bring everything we’ve learned together and Michelle helps you complete your own personal Email Marketing Plan, using the template and framework she gave you in Session 1 and then built on in Sessions 2 and 3.
At the end of Session 4 you will have what you need to:
- Clearly plan your email marketing calendar – Finally feel clear and confident with your email marketing communications – and know your email list is going to love it too
- Clearly plan your email content – Using the templates you’ve been provided, now you know how to craft compelling content that is matched to the specific SEGMENT and STAGE of your ideal customer
- Clearly see what’s working and what’s not – Instead of just sending ad hoc messages and wondering why you are not getting the optins, click throughs or conversion you want, you will now have a clear understanding of how to tell what’s working, what’s not and what to do about it using a simple dashboard containing just a few key metrics.
(Exercise 1 – Mapping Your Annual Marketing Plan)
(Editable Annual Marketing Plan)
(Exercise 2 – Mapping Your Broadcast Email Marketing Plan)
(Editable 90 Day Broadcast Email Planner)
(Glossary and Tools)
Your Comments and Questions
We encourage you to leave comments and questions here. This can be one of the most beneficial parts of the program when you get involved! Where possible, your Course Presenter will answer questions throughout November.
Remember, respect all members and their posts, including the privacy and personal information of others, no overt self-promotion unless related specifically to the course content. Have fun!
