Converting and Keeping Your Ideal Prospects
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Now you have people on your list, what is the secret to get them to actually BUY something from you? And how do you keep them engaged, interested and away from the “unsubscribe” button and purchasing from you over and over again?
- 5 Key Conversion Strategies – Learn the 5 conversion strategies that, when applied, can dramatically increase the effectiveness of your emails – turning ambivalent subscribers into raving fans and customers
- Topic, Type and Trigger – The three T’s – how to create high converting content without being salesy or slimey by knowing the specific triggers your ideal audience will respond to and what specific calls to action work best
- The Power of Segmentation – What you MUST know when segmenting your list so you are only ever sending emails to the right people at the right time (essential if you want to KEEP your customers coming back time after time).
(Exercise 1 – Review the 5 Conversion Strategies)
(Exercise 2 – Mapping Your Key Data Points)
(Glossary and Tools)
Your Comments and Questions
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