Topic Progress:

Attracting & Nuturing Your Ideal Prospects


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In Part 2 you will learn how to grow your list (even if you are starting from scratch), plus specific steps, strategies and tips to master the ATTRACT and NURTURE stages, so you not only always have plenty of leads coming onto your database, but you’re also producing email content that has them looking forward to receiving your emails and gets them ready to buy from you.

  • Understanding funnels – The psychology of the funnel. Types of funnels. Steps in your funnel and how to plan them out.
  • How to craft an effective autoresponder – How autoresponders work, the no-fail autoresponder structure (includes an autoresponder template)
  • Owned, Earned & Paid email strategies – Get Michelle’s top email tips and templates for 3 powerful list growth / lead attraction strategies – including Joint Venture Partnerships, how to use email to put a rocket under what you are doing on Social Media and her favourite (and most effective) paid email marketing strategy.
  • How to build trust and create content people actually want to read – attraction copywriting secrets that have generated tens of thousands of new leads for Michelle’s clients.
  • Specific Attraction and Nurture Email sequences and templates – Access email templates and sequences you can use to easily create your own attraction and nurture emails.

Email Marketing Edge - Part 2 Slide

(Exercise 1 – Map Out Your Customer’s Journey Up The Mountain)
Email Marketing Edge Part 2 - Exercise 1

(Exercise 2 – Map Out Your Own Nuture Email Sequence)

Email Marketing Edge Part 2 - Exercise 2

(Glossary and Tools)

Email Marketing Edge Part 2 - Glossary and Tools

Infusionsoft CRM – Free Demo

On today’s session we discussed a number of CRMs including Infusionsoft, which we use here at HerBusiness. You can get a free demonstration here.*

Your Comments and Questions

We encourage you to leave comments and questions here. This can be one of the most beneficial parts of the program when you get involved! Where possible, Michelle Falzon will answer questions throughout November.

Remember, respect all members and their posts, including the privacy and personal information of others, no overt self-promotion unless related specifically to the course content. Have fun!