Part Three: Growing Your List With More of Your Ideal Clients
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This part is all about what you can do to encourage your ideal client to start the journey – how to craft a lead magnet offer that will not only get a high percentage of opt-ins but will also pave the way for your ideal client to reach the top of the mountain.
Your lead magnet can’t be a 30-foot cliff
- How to create a lead magnet offer that is the perfect first step for your ideal client and will position them, right from the start, to buy from you (and the big mistake most people make that turns people off).
Topic, Type and Trigger
- The three Ts – how to name your lead magnet, choose the right type of lead magnet and what specific calls to action work best.
Why thinking laterally will get you more opt-ins
- Turning the “me” to “you” and truly getting to the heart of what kind of offer will work requires thinking laterally. Learn why the best way to sell is NOT selling and why you must start out with an “agnostic” mindset when it comes to presenting your product or service in your lead magnet.
Content Sells Part 3 Handouts:
Part 3 Assignment Course Work
Glossary and Tools
Bonus Download – Lead Magnet Builder
Your Comments and Questions
We encourage you to leave comments and questions in the Facebook Group. This can be one of the most beneficial parts of the program when you get involved! Where possible, your Course Presenter will answer questions throughout the course.
Remember, respect all members and their posts, including the privacy and personal information of others, no overt self-promotion unless related specifically to the course content. Have fun!
