Part One: Matching Your Ideal Client with Your Offer
Click here to download the slides
Part 1 is all about beginning with the end in mind. We “reverse engineer” from here. This is where most people go wrong – they start with their lead magnet and try to build a funnel from there. The key is to build your marketing system backwards from the ultimate goal you want to achieve.
- Getting clear on WHAT is at the top of your mountain – Identifying WHAT you sell (your Ultimate Desired Conversation Activity).
- Getting clear on WHO is going to climb your mountain – Including a process for creating a buyer persona (Avatar) for each of your ideal clients. This step is so important it is at the foundation of your entire marketing system and you’ll learn why.
- Understanding your numbers – What is your goal in terms of sales (how many people need to climb this mountain)? Understanding “lifetime” value vs “transactional” value. An easy way to work out how much you can invest to attract people to your marketing system and calculate Return on Investment (ROI).
Content Sells Part 1 Handouts:
Part 1 Assignment – Define your Ultimate Desired Conversion Activity and Draft your Ideal Client Avatar
Client Avatar Interview Guide
Glossary and Tools
Bonus Download – 10 Step 2 Secret Examples
Bonus Download – How to Craft an Offer That Sells
SPECIAL BONUS – HOT SEATS
I’m thrilled to let you know that as a special bonus we are offering a limited number of Hot Seats. A hot seat puts YOUR business in the spotlight. Just tell us your specific marketing question and you’ll be in the running to get through personalised feedback on your challenge.
Watched part 1? Maybe you want more clarity on your ideal client avatar or your offer?
Your Comments and Questions
We encourage you to leave comments and questions in the Facebook Group. This can be one of the most beneficial parts of the program when you get involved! Where possible, your Course Presenter, Michelle Falzon, will answer questions throughout January.
Remember, respect all members and their posts, including the privacy and personal information of others, no overt self-promotion unless related specifically to the course content. Have fun!
