At the Foot of the Mountain – Encouraging Your Ideal Client to “Opt-In”
Click here to download the audio file.
This part is all about what you can do to encourage your ideal client to start the journey – how to craft a lead magnet offer that will not only get a high percentage of opt-ins, but will also pave the way for your ideal client to reach the top of the mountain.
Your lead magnet can’t be a 30 foot cliff
- How to create a lead magnet offer that is the perfect first step for your ideal client and will position them, right from the start, to buy from you (and the big mistake most people make that turns people off).
Topic, Type and Trigger
- The three T’s – how to name your lead magnet, choose the right type of lead magnet and what specific calls to action work best.
Why thinking laterally will get you more opt-ins
- Turning the “me” to “you” and truly getting to the heart of what kind of offer will work requires thinking laterally. Learn why the best way to sell is NOT selling and why you must start out with an “agnostic” mindset when it comes to presenting your product or service in your lead magnet.
Apply for the Hot Seat for Part Four
You can apply to be a Hot Seat candidate by clicking on the Apply For Hot Seat Here button below:
(NOTE: all Hot Seat applications close at midday on the Sunday prior to each Tuesday session).
Quicklinks to Your Content Sells Pages
- Welcome Page
- Course Schedule
- Course Sessions – Parts 1, 2, 3 and 4
- Course Sessions – 1-Day Live Event
- How to Turn Your Business into a Lead Magnet Course
- Content Sells FAQs
Your Comments and Questions
We encourage you to leave comments and questions here. This can be one of the most beneficial parts of the program when you get involved! Where possible, your Course Presenter will answer questions throughout June.
Remember, respect all members and their posts, including the privacy and personal information of others, no overt self-promotion unless related specifically to the course content. Have fun!
