Finding Your Mountain – Getting Clear on WHAT, WHO and Your NUMBERS
Click here to download the audio file.
Part 1 is all about beginning with the end in mind. We “reverse engineer” from here. This is where most people go wrong – they start with their lead magnet and try to build a funnel from there. The key is to build your marketing system backwards from the ultimate goal you want to achieve.
- Getting clear on WHAT is at the top of your mountain – Identifying WHAT you sell (your Ultimate Desired Conversation Activity).
- Getting clear on WHO is going to climb your mountain – Including a process for creating a buyer persona (Avatar) for each of your ideal clients. This step is so important it is at the foundation of your entire marketing system and you’ll learn why.
- Understanding your numbers – What is your goal in terms of sales (how many people need to climb this mountain)? Understanding “lifetime” value vs “transactional” value. An easy way to work out how much you can invest to attract people to your marketing system and calculate Return on Investment (ROI).
Apply for the Hot Seat for Part Two
You can apply to be a Hot Seat candidate by clicking on the Apply For Hot Seat Here button below:
(NOTE: all Hot Seat applications close at midday on the Sunday prior to each Tuesday session).
Quicklinks to Your Content Sells Pages
- Welcome Page
- Course Schedule
- Course Sessions – Parts 1, 2, 3 and 4
- Course Sessions – 1-Day Live Event
- How to Turn Your Business into a Lead Magnet Course
- Content Sells FAQs
Your Comments and Questions
We encourage you to leave comments and questions here. This can be one of the most beneficial parts of the program when you get involved! Where possible, your Course Presenter will answer questions throughout May.
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