Traffic to the Mountain – How to Attract More of Your Ideal Clients Into Your Marketing System
This part is all about how you get your ideal client to the mountain (promotion) and then nurture them through the “funnel”, the “bucket” and beyond (content marketing).
- Your promotional “real estate”
Discover the difference between a “squeeze page” and your website and why knowing that one thing will dramatically boost your conversions. Plus, how (and when!) to use squeeze pages, web pages and pop ups to promote your offer. - Owned, Earned and Paid Promotion
Strategies for driving traffic to your marketing system from your blog, social media channels, JV partners, affiliates and paid advertising. - Marketing beyond the funnel
Not everyone will make it to the top of your mountain. Here’s how you can nurture those who don’t make it to the top (because they might one day!). Nurturing and list segmentation strategies you must know to keep your list healthy and your community thriving. Plus an overview of your ongoing content marketing calendar.
– Marketing Systems on a Plan Handout
– Glossary and Tools Handout
Your Comments and Questions
We encourage you to leave comments and questions here. This can be one of the most beneficial parts of the program when you get involved! Where possible, your Course Presenter will answer questions throughout June.
Remember, respect all members and their posts, including the privacy and personal information of others, no overt self-promotion unless related specifically to the course content. Have fun!
