At the Foot of the Mountain – Encouraging Your Ideal Client to “Opt-In”
This part is all about what you can do to encourage your ideal client to start the journey – how to craft a lead magnet offer that will not only get a high percentage of opt-ins, but will also pave the way for your ideal client to reach the top of the mountain.
- Your lead magnet can’t be a 30-foot cliff
How to create a lead magnet offer that is the perfect first step for your ideal client and will position them, right from the start, to buy from you (and the big mistake most people make that turns people off). - Topic, Type and Trigger
The three T’s – how to name your lead magnet, choose the right type of lead magnet and what specific calls to action work best. - Why thinking laterally will get you more opt-ins
Turning the “me” to “you” and truly getting to the heart of what kind of offer will work requires thinking laterally. Learn why the best way to sell is NOT selling and why you must start out with an “agnostic” mindset when it comes to presenting your product or service in your lead magnet.
– Glossary and Tools Handout
Your Comments and Questions
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