Climbing the Mountain – How to Use a Marketing System to Get Your Ideal Client To Buy From You
This part is all about creating your Marketing System – what is the best path to move your ideal client from the bottom of the mountain to the top?
- Understanding funnels – The psychology of the funnel. Types of funnels. The power of “if”/”then.” Roughing out your funnel. What a marketing funnel looks like. The importance of Autoresponders. How much free content to give away? Why you need a plan for those who don’t make it all the way to the top (because they might one day).
- The “Step 2 Secret” – The powerful strategy you can easily implement, right on the thank you page of your lead magnet and works for just about every business, whether you are selling a product or a service. Sample funnel diagram.Understanding “lifetime” value vs “transactional” value. An easy way to work out how much you can invest to attract people to your marketing system and calculate Return on Investment (ROI).
- Marketing System Blueprint – The specific funnel blueprint that is getting results right now, whether you’re driving traffic from your own list, JV’s or paid media.
– Glossary and Tools
Your Comments and Questions
We encourage you to leave comments and questions here. This can be one of the most beneficial parts of the program when you get involved! Where possible, your Course Presenter will answer questions throughout June.
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