My Connection Statement

I’m Zoe Heard from Get Heard, and I’m an email strategist and copywriter.

I help online retailers who sell products for the home and products for children to make sales via email and grow a thriving eCommerce business.

I conduct email audits to find missed opportunities, and write done-for-you email marketing campaigns like welcome emails and abandoned cart emails.

I help retailers get started from scratch with email marketing, or revive a dormant and neglected list, or improve ROI on an already well-performing email list.


About Me - My Biography

I have been running my copywriting business, Get Heard, since 2017. I have a knack for simplifying complex topics, and writing customer-focused copy that sells.

Before starting my business, I had a background in retail (children’s products and homewares), furniture, fundraising and event management.

My Expertise

Writing done-for-you email marketing campaigns for  eCommerce businesses, including email strategy and email sequences:

– welcome sequence
– sales sequence
– post purchase emails
– new product launch sequence
– abandoned cart reminders
– process and delivery sequences
– consumption sequences and new customer onboarding

How I Can Help Other Members

Through copywriting for email marketing campaigns, I help eCommerce businesses make more sales online, on auto-pilot, using automated email sequences. Emails smooth gaps in the sales process and make a brand front of mind when the customer is ready to buy.


My ideal clients are:
Established eCommerce business with a multi-6-figure or 7-figure sales turnover. I write for companies making products for children, families and for the home. I have a background in retail, and my favourite retail jobs were working for Bed Bath N’ Table, and The Disney Store.

Specially for HerBusiness Service-based Businesses

The same email marketing principles apply to services too. If you’re a HerBusiness member and service provider who needs help with emails, get in touch.

– Welcome emails
– Sales sequences
– New client onboarding emails
– Emails to sell digital products, courses and memberships