My Connection Statement

We help women business owners who are ready to grow and scale their business to develop relationships, find a collaborative network, get training and support and generate sales through our mentoring and training programs.

About Me - My Biography

Hi there. I’m Suzi Dafnis, CEO at HerBusiness.

My BIG passion is helping women business owners to grow and scale their business, so that they can create their ideal lifestyle and make a difference in the world.

Every day I am inspired by the more than 30,000 amazing women (and men!) in our community and I love finding the best education, mentors, and resources from around the globe, to help them get the skills, knowledge, and support they need to succeed.

It’s been my privilege to lead HerBusiness (formerly The Australian Businesswomen’s Network) for the past 23 years (two+ decades – WOW!) because, whilst I’ve enjoyed success in business, I’ve also experienced the highs and the lows – sometimes you can feel on top of the world and in control and other times you can feel isolated, exhausted and stuck.

What has made the biggest difference for me has always been having great people around me and having a lifelong commitment to learning.

That’s why I am so passionate about the work we do here at HerBusiness – providing a Connection Network for women in business to get the mentors, contacts, referrals, knowledge, and skills they need to grow their confidence, make more money, build their businesses, expand their network and create the lives they love.

My entrepreneurial journey started in the spare room of my Sydney apartment in 1994 when my business partner and I started a boutique events company that represented speakers and authors from the USA, here in Australia.

Over the years I’ve grown multiple multi-million dollar businesses in the events, publishing and education niches – with teams in Australia, New Zealand, and the USA.

Not everything has worked and there has been a degree of trial and error, and a lot of bumps in the road.

But I have always had a strong commitment to always surrounding myself with great mentors and like-minded peers – a Connection Network that I can depend on and who can depend on me to be there for them too.

I truly do what I love, every day.


My Expertise

A longtime internet marketer I’ve been doing business online since 1994.

My expertise lies in event management, online marketing, social media, presentation skills.

I’m passionate about education and share information with other women through keynote presentations, podcasts, videos, and webinar presentations.

I can also hold my own in media interviews, whether they be print, radio or live to air TV.


My Passions

I’m passionate about learning and transformation through education.

I enjoy providing environments (both online and offline) where people can connect, support each other and access role models and new ways of thinking.

I spend a lot of time learning about new media and its application to small business.


My Interests

Crossfit, marketing, books, personal development, study and training programs, red wine (shiraz mainly), travel and new media.

I’m a keen Crossfitter and while I no longer compete (I did at a local level a bit a few years ago), I still love training at my local Crossfit gym.

Another passion (boy, I sound quite athletic :-)) is running and my favourite distance is a half-marathon though my usual distance, usually on a weekend, is about 7km. I  pop on my headphones and listen to a podcast – it’s a great way to catch up on my podcast listening.

I travel quite a bit internationally to attend a mastermind or training programs in the US 3-4 times a year.

And I fit in a vacation (usually to escape the winter for a few weeks).


How I Can Help Other Members

As the head of HerBusiness I see it as my role to help you access what you need right now, depending on your level of participation in HerBusiness events and programs.

So, if you are a casual subscriber – you’ll get access to news and updates and some free podcasts and occasional webinars.

As a HerBusiness Network member, you get connected with education, inspiration, role models and networks and to help you make the most of your relationship with HerBusiness and your membership.

If you take part in Mentoring, I can assure you incredible one-to-one support from a mentor.

If you join our IDEAL Business Accelerator I work with you more closely to create your IDEAL business using our five-part system for growing and developing a business with momentum.

Our Marketing Success Mastermind program gives you access to me (and to my co-host Michelle Falzon) for a whole year to really get your marketing firing and leveraging your results.

And, if you join me at our REACH Retreat in Hawaii we get to hang out for a week, transforming the direction for your business so that you can truly build a business and a life you love.


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