Susan Smyth
Words By Susan
- Copywriter
Business Services
My Connection Statement
I help small business owners improve their website with engaging, value-packed, and persuasive copy, as well as improving design and usability to keep customers on their site, by providing a one-to-one online service.
About Me - My Biography
My path to copywriting has had a few twists and turns along the way.
I started my career as an administration assistant which included writing, editing, and proofreading for 15+ years. It taught me to be process driven, well organised, adaptable, and efficient.
Years later, I started writing resumes for a living because when I was job hunting, I was getting interviews but not the jobs. Clearly, it was the writing part I was good at, so I decided to help job seekers by writing their resumes. This led me to several courses with the Australian Writers Centre and I loved learning about the different types of writing.
Once I learned about copywriting, all the pieces of my career history fell into place. Copywriting interested me because it helps people get a result e.g. a job interview; a customer buying your product or service. I’ve always been interested in marketing and psychology, and copywriting combines these.
My Expertise
My expertise is helping small business owners improve their websites with engaging and persuasive copy, design, and usability to keep customers on their sites. I also provide editing and proofreading to make sure your copy is free of spelling grammatical errors, typos, formatting issues, and inconsistencies before it’s published.
My Interests
Reading, cooking, music, movies.
How I Can Help Other Members
I can help other members by improving their website with compelling copy, design, usability, editing, and proofreading.
Why I Became a HerBusiness Member
I joined HerBusiness Network to grow my business and meet, support, and connect with other business owners.