About Me - My Biography

After a successful career as a copywriter and broadcast producer, creating campaigns for brands like AT&T and Hard Rock, Shelley Brander followed her passion and started an improbable “side hustle”-she opened a local yarn store. She and her team of Loops Troops have since grown Loops into a global brand that’s at the forefront of the modern maker movement and includes LoopsLove.com, LoopsClub.com and Knit Stars, a global, online learning adventure. She’s on a mission to Knit the World Together. Shelley is also the author of the 2021 release, “Move the Needle: Yarns from an Unlikely Entrepreneur.”