About Me - My Biography

Samantha founded her own self-titled jewellery company when she was only 21. It was an instant hit with media and customers alike, and she quickly found herself in the media spotlight as one of Australia’s most dynamic designers. After her jewellery was featured in Sex in the City, Samantha found herself on the international stage; and shortly after, she was declared a Breakout Star by The New York Times.

Samantha has been a spokesperson for the brands Mount Franklin and Nespresso. She has also been approached to work across the projects creatively. In 2015, she was appointed as the Creative Director and spokesperson for the iconic Australian sparkling wine brand Yellowglen. More recently, Telco giant Optus signed her as the face of their Believe Big campaign alongside Mark Wahlberg.

“Young girls with dreams become women with vision.”

Samantha’s most recent project is the Samantha Wills Foundation: Empowering Women in Business – an online forum designed to inspire and connect young entrepreneurs (young in journey, not necessarily in age).

She is a regular keynote speaker at conferences around the world that focus on women in business. She was nominated for the 2016 Australian of the Year Awards, and has been called “Australia’s biggest export since Vegemite” by fashion writer Inez Mendoza.

Living between her two homes in New York City and Sydney, Samantha’s signature style and inspiring story have a cult following around the world.