My Connection Statement

I help business owners and authorpreneurs convert useful, unique and novel ideas into sparkling outcomes through content creation, copywriting and editing services.

I help you tell your story, your way, to your audience.

About Me - My Biography

I’m a writer, editor and, for all the right reasons, a former accountant steeped in health and wellness experience. I help entrepreneurs grow loyal, passionate followings and thriving businesses.

Prior to The Ink Rat, I completed a Master’s Degree in Natural Sciences, learned how businesses operate during my 10 years as a Chartered Accountant, and spent 15 years working in FMCG, wholesale, and wellness industries.

I’ve always loved writing, so I trained as a copywriter, completed a professional proofreading and editing course, and, along the way, received my Certificate IV in New Small Business.

Now I help enterprises grow by bringing awareness and interest to the products and services that make such a difference to the people who use them.

I do this by listening to your voice, understanding your unique expertise and experiences, and then working with you to shape your most powerful story.

I offer you the benefit of 25+ years in corporate life, a rigorous science-based education and decades of writing. All of this allows me to understand your vision, appreciate your journey and use your expertise to express your story, your way, for your audience.

My Expertise

I am a copywriter, editor and ghostwriter. I use this combination to help people reach, enrich, inform and engage with their followers and customers.

During my 25-year corporate career, my roles frequently involved persuasion and communication. Over seven years ago, I formalised these skills with professional copywriting training and accreditation.

I focus on wellbeing, sustainability and technology businesses. These industries can have big technical or regulatory components. My science education combined with my business background means I understand how to create technical, yet intriguing, writing that demonstrates authority and answers the questions your prospects are asking. This helps you build trust, sales and long-term relationships with ideal customers.

My Passions

When I’m not writing for clients, I write creative fiction for fun. I love entering micro-fiction and short story contests and being part of the active writing communities on Medium, Twitter and Instagram.

My friends know me as a lifelong vegetarian (I’m the one who makes it complicated when we go out to restaurants), and I’m passionate about combining natural health solutions with sustainable practices that are good for us and our planet.

My Interests

I started walking 10,000 steps a day in 2017, and now I combine dog-walking, bushwalking and photography every day. As a result, my dog, Ghost, has a bajillion more followers on social media than I can ever hope to have myself.

I’ve lived and worked all over the world and today I live in Sydney, but, who knows, I might not tomorrow.

How I Can Help Other Members

I save time for busy business owners by writing sparkling content that draws your prospects to you. I do this through a combination of interviews, research, and keyword analysis. You receive compelling content that shows your authority and answers the questions your prospects are asking.

For those who do like to do the writing themselves, I edit and proofread to ensure the words flow beautifully. We all have writing tics but we’re not always aware of how much they bother the reader. The last thing we want in the middle of telling a great story or case study is for our readers to be ripped out of the narrative because of grammar or spelling mistakes.

I help business owners get their content routine established. Often, they’ve had a good go at writing regularly and they’re 70% of the way there, but fresh eyes, a decent system and a fresh approach can enhance the quality and save time.

Lack of time and lack of confidence can lead to paralysis about preparing content that shows your solutions to your customers’ problems. Together, we can put your expertise right in front of them.

Why I Became a HerBusiness Member

I love the friendships, new opportunities, and the focus each month that keeps me on track with every part of my business. I love being part of a community who keeps me accountable and guides me to develop and implement my business goals.

HerBusiness provides community, safety, advice, friendship, as well as valuable solutions from other businesswomen.

My Member to Member Offer(s)

Struggling for time, inspiration and inclination when it comes to creating your marketing content?

Always have plenty to say yet never know what to write?

Exasperated in front of the blank screen and blinking cursor?

Sparticles give you a new, fast, efficient way to create your business content in only minutes each week

How?

1. Record yourself speaking for around 7 minutes and send the audio file to The Ink Rat

2. Receive approximately 1000 words of useful, clear, engaging content in 100% your voice, plus:

  • 3 high-scoring headlines
  • An SEO-friendly introduction
  •  Subheadings, key takeaways, and a clear call to action
  • Relief at not having to worry about your content for a week…

HerBusiness members get access to Sparticles for only $77 per 7 minutes of your audio, a sparkling 45% discount!!!

Capacity is currently limited so book yourself in before they run out.

Email rananda@theinkrat.com to get started.

100% satisfaction guaranteed or you pay nothing.