Penelope Beveridge
Australian Commercial and Media Photographers
- Vice President
About Me - My Biography
Penelope Beveridge is an international pro-photographer, artist, industry representative and philanthropist, who enjoys a variety of roles and successes in her field. She boasts an extensive list of high profile clientele, from companies such as Qantas, Virgin Airlines, Coca Cola, Yahoo 7, Mercedes, Medmojo Paris, Tourism Australia, Tourism NSW, T2 Terminal, Museum of Sydney and National Art Gallery and individuals from Prime Ministers, celebrities and TV personalities.
With over 17 years’ experience in the advertising and commercial industry, her images have appeared globally in magazines like Vogue Living and Entertainment, Gourmet Traveller, Belle, Pacific Pastry (Singapore and New York), Weekend for Two, Spa Life, Quintessentially, Inside, Women’s Weekly, Delicious, plus food photography and styling for a number of cookbooks and other high end publications.
Penelope’s repertoire of combining traditional and digital art photography has earned her countless commissions in food, lifestyle, advertisements and editorials worldwide, as well as exhibitions in Australia, New York and China displaying her conceptual fine art portraits. In the food industry, she has worked with top international Chefs, plus a variety of Michelin and awarded restaurants, hotels and resorts.
Her specialty is to visually capture the story, stir the viewer’s emotions and always add the “wow” factor each image. Penelope says, “My aim is to draw the viewer into my world. For me, a successful image not only tells a story, but it must lure the gaze, inspire, provoke, fascinate and stir the emotions.”
Apart from her lifestyle and passion for photography, her other love is aviation. If Penelope is not holding a camera or working on her computer, you may find this amazing woman soaring in high altitude.
How I Can Help Other Members
Skilled in my field and know the pitfalls, the struggle of keeping motivated in tough times , have and currently mentoring another emerging photographers.
Why I Became a HerBusiness Member
I joined a few years ago to get out of my own cave and meet like minded women. I constantly need to inject inspiration and motivation into my mind.