About Me - My Biography

Michelle Falzon, Director of We are Content, has more than 25 years experience in marketing and communications from her early days in TV, radio and press (documentary films, TV and radio commercials) through to print (book publishing, magazines, marketing collateral) and on to her early adoption of digital marketing in the late 90s and early 2000s (websites, social media, CPM and PPC advertising, conversion funnels, ebooks, quizzes, online course creation and more).

Combine that with several years specialising in event marketing for globally renowned speakers and thought leaders such as Tony Robbins, Robert Kiyosaki, Jay Conrad Levinson, Chris Howard and Cherie Barber and she has developed a unique and well-rounded combination of skills and experience.Her Mum will tell you that Michelle was a born communicator.From debating teams and writing the school play as a kid, she has always been attracted to the art of blending powerful storytelling with achieving a desired outcome.

Whether it be producing a documentary film for international distribution, or designing a marketing campaign to fill a 1000 seat stadium, bringing the first-ever TED event to Australia, helping an author develop a strategic visual model that elegantly conveys their concept, writing an eBook, designing an online course or split testing headlines on a web page to gain a bump in subscriptions, she loves the power of a well-told message and has become known for helping speakers, authors, coaches, consultants and other thought leaders package, position and promote their ideas for maximum impact and results.

Michelle’™s marketing campaigns and strategies have involved the sending of well in excess of 100 million emails and the production of more than 100 digital marketing funnels, attracting more than 50,000 people to live events and tens of thousands more into webinars, ebook signups and online courses, generating more than $40 million in revenue, for a variety of industries from IT, finance and property through to personal development, management consulting, hospitality and more.

In 2014, Michelle launched We Are Content, a specialty Content Marketing Consultancy that brings together her years of experience to focus on delivering strategic, content-centric digital conversion funnels, for thought leaders such as speakers, authors, consultants and coaches as well as for business owners looking to position themselves as experts in their industries.

My Expertise

I help business owners, authors, speakers, coaches and consultants to create online marketing funnels that convert, using strategic content that adds value, builds an amazing tribe and establishes authority. It is possible to create content that sells without being overly salesy… in fact, people will want to buy from you as a natural “next step” in the process when you do your content marketing right.


My Passions

Writing, building businesses, supporting people with world-changing ideas, creating great stuff, collaborating with people who are making the world a better place by being here.


My Interests

Poetry, reading great literature, hanging out with my kids, gardening and early morning walks with my husband.

How I Can Help Other Members

Digital Sales Funnels
Develop a complete digital sales funnel, from lead generation through to conversion.

Branding & Positioning
Build your authority and amplify your influence by having a clear, impactful brand presence and by packaging and positioning your Intellectual Property (IP).

Content Generation
I can help you create conversion-optimised content – books, videos, online courses, websites, models, ebooks, webinars, quizzes… and more that is strategically positioned to sell – “no content without conversion” :)

Why I Became a HerBusiness Member

Because I love the work that Suzi and the team do and I feel that this community is my “tribe”.

I’ve been a member for years and I love it!