My Connection Statement

I help purpose-driven female founders find or amplify their voice online with website copywriting that grows reach and revenue for their business.

My Expertise

You’re on a mission to make a difference. You didn’t get into business to spend precious hours worrying about high-impact headlines, compelling CTAs or search result rankings. Luckily – I did.

When I started my copywriting business in 2017, I combined my newly acquired degree in Professional Writing and Publishing with decades of writing experience across diverse roles and industries.

Since then, I’ve written over 50 websites. That’s hundreds of pages of copy and thousands of web words blending SEO (Search Engine Optimisation), UX (User Experience) and the psychology of persuasion to help businesses increase their conversions.

So, I know a thing or two about how website writing can help you grow your reach and revenue. And I love helping purpose-driven women in business who feel ready to show up and make a splash online.

If you need help with website copywriting that serves your purpose – why not get in touch today?

My Passions

Seeing the transformation in my clients is a huge part of what motivates me. I love seeing them go from a business owner who’s been reluctant to show up online or unsure about their messaging, to someone who feels proud and confident to share their website far and wide.

I feel invested in the success of every one of my clients. Getting to know all about them, their businesses and their customers is the most rewarding part of my work.

My Interests

I love to read as well as write – I always have a pile of books queued up ready to dive into. I love listening to music but am also a complete podcast tragic. Travel and time with my family – in person or online – are two of my favourite activities. And I never met a cat I didn’t love.

How I Can Help Other Members

If you’ve been wondering why your carefully created website copy isn’t grabbing the attention you deserve online – don’t worry – you’re not alone.

The first time I wrote website content, (over 20 years ago) it was grammatically correct and shared everything about my employer’s achievements. But it was not very engaging.

Why? Well, I had no idea there were so many elements that influenced whether anyone would read the content – let alone act on it. I certainly wasn’t focused on, or even aware of, the target audience.

The truth is, if you want site visitors to fall in love with your services, you need web copy that’s less like a corporate business document and more like an engaging conversation.

And that’s where I can help.

I write thoroughly researched website copy that generates more than a little excitement about what to expect from your services. My web copy helps you:

• connect with potential clients online – 24/7
• convince site visitors to dive into your content, jump onto your list or start working with you
• make a great impression with the search engines so they remember your name

If you need strategic website copy that helps you connect, convince and convert – get in touch and discover how I can help.

Why I Became a HerBusiness Member

For several years now I’ve heard people I admire rave about Suzi and the Her Business community. I finally joined because I’m ready to be part of a supportive group where I can meet, learn with and help other women as we build and grow our businesses.

My Member to Member Offer(s)

I’m delighted to offer Her Business members a 5% discount on any website copy project we complete together.