About Me - My Biography

CEO of Surgery Group, The School of Brand Fame, Partner at Shirlaws Group and Author of Number One Brand Best-Seller ‘Brand Famous.’ Linzi Boyd is a successful business woman and business management speaker who has successfully launched, developed and sold a number of businesses, consistently riding at the highest peaks of the waves of consumer trends and brand popularity.

Linzi Boyd left school at 15 and went from working in a clothes shop to opening one of her own by the age of 18. Linzi bought Replay and Diesel in Paris and Milan, bringing them into the UK for the first time, before selling the shop
aged 20 to set up a footwear brand with a successful shoe designer. Stride sold 150,000 pairs in the first season and had 7 distribution channels on a global platform, with shoes in the design museum as design classics next to Evian bottles, and worn by Robbie Williams and the Beastie boys.

Linzi sold the company to Caterpillar when she was age 24 and formed Surgery PR, which developed into Surgery Group, one of the leading communication agencies in London, with 7 different businesses focused on building, revitalising and refreshing brands. Surgery Group has worked with Marc Newson, Superdry, G-Star, Alexa Chung for Superga, Wrangler, Pringle, Urban Outfitter, Rankin, Aldo, Desigual, Lacoste, Givenchy eyewear, Tinie Tempah for Disturbing London amongst many more globally established brands and campaigns.

Thereafter, Midas and the School of Brand Fame were immediately launched. Midas, a business that specialises in creating long-term value for celebrities, brands and business leaders currently works with A-list entrepreneurs and VIPs.

The School of Brand Fame, which will open up its doors in October 2014 will offer on and offline courses for SMEs. Full access into the complete methodology will be taught whilst her Young Entrepreneur Scheme (Y.E.S) will run alongside Surgery Group providing an ability for school leavers who wish to gain work experience alongside some of the most recognisable brands – providing mentorship and experience, something Linzi wished she had access to when leaving school at such a young age.

Linzi has appeared on several TV shows and segments, including ‘Say No To The Knife’, which she presented, and regular appearances on BBC Breakfast and Channel 4.