About Me - My Biography

I have been an optometrist for 28 years, and started my own optical stores in the Sydney CBD with my husband in 2000.  We now have 4 stores, with about 20 staff and have built a reputation for designer eyewear, exceptional service, advanced clinical skills and sanitised rooms to help maintain and save people’s sight in a Covid- safe environment.

Eyestrain on computers, phones, tablets, lap tops and even smart watches  has caused distress and headaches.  I hand picked our optometrists and they have upskilled to solve eyestrain with simple and user friendly tips and devices.

Other simple but annoying eye concerns like glare, driving vision, reading, dry eye, itchy eyes are also easily fixed by my optometrists.

Not everyone likes wearing glasses so  fitting

CONTACT LENSES is another of my passions.  Multifocal contact lenses are revolutionary.

The best part about fitting contacts is the smile on people’s face when I ask them to look into the mirror or outside in the real world and they see themselves and the blue sky.

Then —- the other smile comes when they choose a designer SUNGLASS from our extensive and worldly sunglass collection which we constantly update.

Eye diseases, like Glaucoma, Macula Degeneration, Cataract are easily diagnosed with our high standard of practise and best treatment offered in a caring, compassionate way because helping people is the core of why I do what I do.

Covid-19 provided a real challenge for me as all my stores are  in the Sydney CBD where the greatest negative economic  impact occurred. The uncertainty and stop/start to the economy  meant quick action in all areas of business was required.

Her Business continued the year as if Covid was no threat but the biggest goal was to  grow the business. I adopted new marketing techniques and followed Suzi”s advice on staying connected with clients and designed new systems for the team to adopt to connect and create more business.

The increase in down time allowed me to further upskill my clinical skills to help patients see better.

Learning is what I love and combining  medical and retail optometry  is rewarding because I get to help people and do what I  love everyday surrounded by a great team.

Over the 20 years I have taken the company from a medical brand to a fashion, lifestyle and eyesight protection product.