About Me - My Biography

Krista Neher is the CEO of Boot Camp Digital, an international speaker at a bestselling author of 4 books, including her newest book <em>Visual Social Marketing for Dummies</em>.Krista is a social media pioneer and has worked with companies like P&G, GE, General Mills, the United States Senate, Macy’s, The Better Business Bureau and more. She is a recognized expert as has been a featured expert on leading news sites including CNN, NBC, The New York Times, Wall Street Journal and more.As VP of Marketing at Photrade, a successful internet start-up, Krista was one of the first marketers to utilise the potential of social media, joining Twitter in 1997.Upon leaving Photrade, Krista founded Boot Camp Digital, a company that provides training and strategic consulting solutions to companies of all sizes – from Fortune 500 companies to small businesses.