About Me - My Biography

James Fitzgerald is Program Director for Social Media Knowledge (SMK). Previously based in the UK, James possesses a wealth of social media experience, having founded two of the UK’s hottest social media knowledge businesses, The Social Media Academy and Social Media Library (both part of the Firebrand Group of companies).

As SMK Program Director, James is responsible for devising and delivering all blue chip and corporate training programs. Between his work here in Australia, and previously in the UK, James has trained well over a thousand senior marketing and business decision makers on how they can use social media more effectively. James has created programs for, and trained, the likes of Jetstar, McDonalds, NAB, News Magazines, Tourism Australia, Pfizer, Panasonic, Austereo, Nandos, Saatchi and Saatchi, Ogilvy, etc. to name just a few.

James is fortunate to enjoy an unrivaled track record in training, consulting and delivering award winning social media strategies. This comes not only via having initiated the above, but also as a result of having launched award winning UK social media agency, onlinefire, which was acquired in 2009 by current UK PRCA Consultancy of the Year, Eulogy PR!