My Connection Statement

I help frustrated solo and micro-entrepreneurs to smooth out the feast/famine client cycles in their business by becoming known as a confident, recognised leader in their field.

I get their journey started through online and in-person workshops, a small group intensive program that launches three times a year, and very, very occasionally through 1:1 coaching.  Because this journey is never really done, I also have a membership program to ensure that their learning, confidence, and influence continues to expand

My Expertise

I am a geologist by trade who, after 7 years, changed careers completely without resigning from one of the biggest mining companies in the world…

Since that first pivot, I have pursued a career in Occupational Health and Safety (mining and construction) which morphed into occupational hygiene, specialising indoor air quality, particularly as it relates to water damage, mould growth and impact on peoples health, running my own company in this field since 2004.

Stabilising this company meant that I first had to establish myself as someone who knew what they were talking about, that I was not there to ‘scare because we care’ as a way of generating income.  People are not really impressed with bits of fancy paper, they need to trust that you can identify what the problem is, then (most importantly) help them understand the why and the what now, not baffle them with science so you sound clever.

One thing led to another and I found myself doing a lot of presentations – to teams, to organisations, to conferences, to large work teams after even larger projects went wrong, and I loved it… when you get introduced to the WA Minister for Health in the middle of large construction site at 7 pm on a Friday night after the latest drama as ‘The Mould Lady’ – you know your personal brand is getting a little out of control.  But, if you want a seat at the table, you can’t be your industry’s best-kept secret.

No matter how awesome mould is, you can only tell so many people so many times that they need to exhaust the moisture from their home to stop mould from growing on the ceiling, and I had no interest in building an empire so I have handed this business over to my niece who is doing a fabulous job with it.

In the beginning, I was not comfortable being the ‘face’ of the business, just leave me to do the science, I don’t like sales etc etc etc but I came to learn that people do business with people, even if you are working business to business and I was the ‘people’… so now I help other businesses with what is effectively ‘content marketing’ so they to can step out from behind their logo and create long-lasting relationships with their favourite type of client.

My media of choice is audio – speaking, recording, editing, sharing… so small and micro business owners can Be the Voice, Not an Echo.

My Passions

If something took everything away and I could only do one thing for the rest of my life it would be teach.

I love. love, love taking complex ideas and working out how to share them in a way that everyone can access; to learn and share knowledge.

I love to listen to people’s stories and always feel so honoured when they choose to share them with me.

I love to create and hold space for people to be heard, to believe in them until they truly believe in themselves.

And my beloved bees of course…

My Interests

This has to be a list…

• Storytelling
• Audio recording and editing
• Underwater videography
• Scuba diving
• Sailing
• Beekeeping
• Reading

How I Can Help Other Members

I can help other members to :

• Unpack their stories and craft them into effective tools for business growth.
• Build and present keynote and other presentations.
• Network with purpose.
• Troubleshoot audio and visual problems.

Why I Became a HerBusiness Member

All of the networking and interactions that I was doing were all about my ‘old’ business where I knew exactly who I was, what we did, and how to all about it.  We have a foundation client base of builders, strata managers, property managers, and government agencies that we do ‘all mould stuff’ for and get passed around as people talk so there is no real challenge there (lucky me).

BUT – I have handed this business across to my niece, moved on to my boat full-time in preparation for ‘casting off lines’ and sailing the world when it reopens… Neither my old business nor my bee hives float so now I am starting from scratch in a completely different industry and, other than the ‘never goes out of fashion great customer service basics’ I am not sure that I know how to do that in today’s new age.

I completed coaching week on the recommendation of James Tucker and was super impressed so I jumped in boots and all to see what it was like on the inside… and Wow Wee – I don’t think I am ever getting out of this pool!!!

I am here to learn and help wherever I can… together we are so much stronger and can do awesome things!

My Member to Member Offer(s)

‘Leader in Your Field’ interview: we all know that video is one of the most effective ways of connecting with your audience as you work on becoming known as a ‘go-to leader in your field’, but the idea of talking directly to the camera can be the barrier that stops you dead in your tracks, and the ‘record video’ item never makes it off your To Do list.

So how about approaching it a different way until you get your camera legs firmly under you?

Being interviewed as an expert in your field establishes the professional credibility that you are after while taking the pressure off you to pre-write all of the content (you already know your business !) and then try to remember what you want to say.

All you need to do is let me know the key things that you want to talk about, then chat with me and follow my lead – simple. The final product set is an edited video of you confidently presenting your best, knowledgeable and professional self, an edited separate audio track and a transcript of the same interview, so you can re-purpose until your heart is content. – value: $ 495 – HBN Member offer – $ 395