About Me - My Biography

Accountants aren’t known for being passionate, but Amanda is passionate about helping business owners to understand and interpret their business numbers. With the efficiencies provided by cloud accounting systems, the information is now readily available to provide clarity and control to the business owner.Having worked as a Financial Controller, Amanda can appreciate the issues and stresses of being in business from her clients’™ perspective. She combines strong technical knowledge with compassion and understanding and a sense of humour.Amanda’s first book, Connected Technology:How to Transform Your Business with Cloud Accounting, is a No. 1 Bestseller on Amazon. She has also launched her second book,  Unscramble Your Numbers:Unlock the Secrets to Your Business.

My Expertise

“In life, change is inevitable.  In business, change is vital” – Warren Bennis, Leadership Institute, University of Southern California

A trusted advisor to business and accounting firms, I am a leading expert in applying technology and systems to improve efficiencies, increase profits and enable informed decision-making.

Business owners come to me because they’re having difficulties with cash flow, not optimising their systems and wanting to make more profit. They want to be ahead of the competition.

Technology and systems are at the heart of what I do. Having started my career more than 30 years ago as a Chartered Accountant, I have been at the forefront of technology from Lotus 123, implementing Attache and MYOB desktop software to an early adopter of Xero and cloud solutions.

A virtual CFO, mentor and advisor, I am the author of Amazon No. 1 Bestseller Connected Technology – How to Transform Your Business with Cloud Accounting, and the sequel, Unscramble Your Numbers – Unlock the Secrets to Your Business Cashflow.  Both written in easy to understand language specifically for business owners.

I have recently published my third book which is for accountants, The Connected Accounting Practice – Embrace Technology, Improve Productivity and Get More Clients. 


A sought-after speaker, my topics include:

♦ The Value of New Technology

♦ Business Numbers in 10 Minutes a Day

♦ How to Transition to a Modern Accounting Practice Easily & Effectively


I’m based in Sydney, however I work with clients Australia-wide, including Brisbane, Melbourne and Perth.

What others have said about me:

“Anyone who thinks that accountants are dull and dry should definitely meet Amanda, go to one of her talks or read her books. Or all three.”

“Amanda shares our entrepreneurial view of the world and has demonstrated to us an innovative approach to helping us manage our business.”


My Passions

I’m passionate about technology and efficiencies of business systems and processes.  I believe that business owners need to understand their numbers and how to interpret them so that they have the ability to make informed decisions.

My Interests

I grew up in Canada and have a love of all things Canadian, from snowy winters to maple syrup and the beautiful landscapes of mountains, prairies and coast.

I spend my spare time doing cross-stitch kits and love to bake cakes and desserts – oh and eat them too….

How I Can Help Other Members

I can help other members with advice on cloud systems, improving efficiencies in business and freelance financial controller work helping with identifying goals for the business, implementing management reporting frameworks with actions and accountability.

Why I Became a HerBusiness Member

I became a HerBusiness Member to improve my knowledge on other facets of business that I don’t have the training and skills in.  As an entrepreneur, it is vital to keep up to date with the latest technology and gain a solid understanding of sales and marketing in addition to other facets of business such as HR and legal matters.

I became a blogger for HerBusiness as I love to help others and share my knowledge.  In doing so I want to improve members’ understanding of their business numbers and provide information that helps in some way.  Together we are stronger than when we stand alone.

My Member to Member Offer(s)

I’d be happy to have a chat with any member who is wanting education on the numbers and how to use technology to improve efficiencies in their business.

email me at: amanda@amandafisher.com.au