In this episode of the Social Media for Small Business podcast, host Suzi Dafnis interviews Michelle Falzon, founder of We Are Content, about designing content that will attract and convert your ideal client by making sure to have clear conversion goals each step of the way.
Content marketing is the way of the future; but unguided, unfocused content will end up seen by hardly anyone, and making only a fraction of its potential impact. In order for a small business owner to get the best results from content marketing, they need a clear, thought-out plan for each step of the way. Each piece of content should have a conversion objective – an email’s subject line should work to get the open, the content should work to get a click, and the click should lead to the next step in the buyer journey process that ultimately leads to the final goal.
In this episode, Michelle explains how to think about the whole buyer process before launching it, how social media can be used in each step of the way, and how to design a smooth, easy journey for your customer to navigate through your funnel.
Listen in to hear more about:
- Specific strategies for social media platforms
- Stages of the buyer journey
- How to avoid blunting your message
- Conversion objectives
Mentioned in this episode: