Rachel McLean is an expert in social media strategies. She started her own agency, McLean Social Media, in 2012 out of Brisbane but now assists small businesses all over Australia with their social media execution.
Rachel makes sure small businesses are getting the most bang for their buck in their mastering of social media platforms. Her unique approach to social media with storytelling and content creation techniques are what have made her and the small businesses she works for so successful. According to Cat Matson, Rachel “gets creative without being too clever.”
In this podcast, Rachel offers advice to small business owners about how to most effectively use social media platforms. She realises the struggle some have in coming up with ideas for content and the fear of posting something detrimental to the brand. She goes into detail about the benefits of using social media and how business owners can use storytelling and content creation to their advantage. Listen to this Social Media for Small Business interview with Rachel McLean to learn:
What storytelling is
How to use storytelling in social media
What kind of stories to create
The most effective social media platforms to use for storytelling
Why creating raw and authentic content is better than perfectly polished and professional content
What kinds of media business owners should be using in their content creation
How to make content relatable to your customers
Though Rachel must use many forms of social media for her job, she says her favourite is Instagram. She loves the visuals and that she doesn’t have to scroll through paragraphs of text and advertising.
Mentioned in this episode:
- Congrats, You Have an All Male Panel!
- Digital Brisbane Interview with Wes Finley – Coke
- The Australian Businesswomen’s Network Group on LinkedIn
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The music for the Social Media for Small Business Podcast was created by Caravan Records.