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 – Thought Leadership: How to Influence and Create Impact

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Hosted by HerBusiness

On air:

14 January 2014

Click here to download this episode.

In an information-saturated world, it’s hard for your target audience to decipher which ideas are worth listening to. But whether you are a big business or small, there are ways in which you can influence and create impact through a thought leadership campaign.

Dr Liz Alexander, co author of #THOUGHT LEADERSHIP tweet is an expert on creating thoughtful and thought-leading campaigns.

In this new interview, Dr Alexander talks about campaign creation and novel thought leadership strategies for businesses big or small

 

Listen to this herBusiness interview with Dr. Liz Alexander to learn:

  • Who can be a thought leader?
  • Why it is not a position we adopt, but one that is bestowed upon us
  • The role differentiation plays in thought leadership
  • Tips for small businesses looking to develop a unique point of view in their market

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About the host

Suzi Dafnis

Hi there. I’m Suzi Dafnis, CEO at HerBusiness. My BIG passion is helping women business owners to grow and scale their business, so that they can create their ideal lifestyle and make a difference in the world. Every day I am inspired by the more than 30,000 amazing women (and men!) in our community and I love finding the best education, mentors, and resources from around the globe, to help them get the skills, knowledge, and support they need to succeed. It’s been my privilege to lead HerBusiness (formerly The Australian Businesswomen’s Network) for the past 23 years (two+ decades – WOW!) because, whilst I’ve enjoyed success in business, I’ve also experienced the highs and the lows – sometimes you can feel on top of the world and in control and other times you can feel isolated, exhausted and stuck. What has made the biggest difference for me has always been having great people around me and having a lifelong commitment to learning. That’s why I am so passionate about the work we do here at HerBusiness – providing a Connection Network for women in business to get the mentors, contacts, referrals, knowledge, and skills they need to grow their confidence, make more money, build their businesses, expand their network and create the lives they love. My entrepreneurial journey started in the spare room of my Sydney apartment in 1994 when my business partner and I started a boutique events company that represented speakers and authors from the USA, here in Australia. Over the years I’ve grown multiple multi-million dollar businesses in the events, publishing and education niches – with teams in Australia, New Zealand, and the USA. Not everything has worked and there has been a degree of trial and error, and a lot of bumps in the road. But I have always had a strong commitment to always surrounding myself with great mentors and like-minded peers – a Connection Network that I can depend on and who can depend on me to be there for them too. I truly do what I love, every day.  

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About the guest(s)

Liz Alexander

Liz Alexander

Dr Liz Alexander, Ph. D, is world-leading author, marketer, educator and speaker. Her range of experiences and depth of knowledge makes her highly valuable professional, but her specialty is thought leadership. As co founder of Leading Thought, Liz helps mid-tier and challenger brand professional services firms position themselves to attract unassailable thought leadership recognition. With a combination of over 25 years working in corporate and academic environments, Liz has developed a global reputation in thought leadership, strategic communication and storytelling for business.

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