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The Power of Podcasting

Podcasts

Social Media Podcasts

 

Trevor Young of PR Warrior tells us all about the power of podcasting and why businesses should take audio on demand. Trevor’s goal is to help brands increase the intensity of connection they have with the people who matter most to the success of their business, cause, or issue.

Trevor is a big advocate of podcasting and tells us his number one reason for podcasting is because they can really help you develop and engage and audience. He points out that the people listening are choosing to listen which is a lot different than content coming up in people’s feeds and interrupting their day in some way. He goes on to tell us, “You have their attention, you’re in people’s earbuds; and that’s a very powerful position to be in.”

Trevor also talks about budget friendly ways for small business owners to podcast without needing a professional studio.

Co-host Cat Matson is also introduced to us as Brisbane’s new Chief Digital Officer. Cat tells us all about her new position in which she is now responsible for helping everyone in Brisbane adopt digital technologies in a way that improves their business performance.

Listen to this Social Media for Small Business interview with Andrew Ford to learn:

  • Where Podcasting might fit in, in a business sense
  • What Podcasting does for your brand
  • Do numbers matter when it comes to Podcasting?
  • Why Podcasts are easier to consume
  • How to engage with your audience

 Check out Trevor’s Reputation Revolution podcast here.

Mentioned in this episode:

    • LinkedIn introduces sponsored inmail
    • Top 20 Best Australian Business Blogs
    • How to use LinkedIn with third-party applications
    • The Complete Guide to Social Media Image Sizes

 

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About the Hosts

Suzi Dafnis

Hi there. I’m Suzi Dafnis, CEO at HerBusiness. My BIG passion is helping women business owners to grow and scale their business, so that they can create their ideal lifestyle and make a difference in the world. Every day I am inspired by the more than 30,000 amazing women (and...

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Cat Matson

I teach women who get nervous and tongue-tied in meetings, think aloud and ramble when presenting or experience imposter syndrome when asked to present, how to speak with confidence, authority and authenticity. I do this entirely online, through my program, Impactful Presenters. So if you have access to the internet...

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About the Guests

Trevor Young

Trevor Young helps companies, organisations and individuals leverage the power of PR, social media and content marketing to deepen the connection they have with the people who matter most to the success of their business, cause or issue. He does this through speaking, training, coaching and consulting. Trevor blogs at prwarrior.com and can...

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Suzi Dafnis, Social Media for Small Business
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