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207

 – The Plan That Gets More People Buying From You

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Hosted by HerBusiness

On air:

8 December 2022

Right now, inside the HerBusiness Network, we are focused on planning. Our members are all working on their 2023 plans.

And we’re running everything from all-day planning days to 3-hour online workshops. We’ve also curated hundreds of dollars in resources for members to read, listen to, watch webinars, and complete worksheets.

We’ve also created a popular 2023 Planner Kit with beautiful 2023 mega planners and our popular “Planning Day” guidelines.

Why are we so fanatical about planning?

The ability to create a plan and then work to it is one of the most fundamental secrets to the success of any project or venture.

It doesn’t mean everything always goes to plan ☺, but I’ve always found HAVING a plan got me closer to the outcome I wanted than NOT having a plan.

Having a business plan also helps you confirm your business model is viable. That is, your business is structured in a way that will make it profitable.

In This Episode You’ll Hear:

  • Why a FEW marketing campaigns each year is all you need to attract all the potential clients you want
  • How knowing what you want people to buy FIRST leads to more buyers.
  • The power of starting with the end in mind when setting dates for your 2023 schedule
  • How to keep more clients coming back and referring you to their friends
  • The MAIN way you will ATTRACT your ideal clients
  • How we structure our year at HerBusiness so that we build momentum through the year, and how you can too
  • And a whole lot more

 

 

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About the host

Suzi Dafnis

Hi there. I’m Suzi Dafnis, CEO at HerBusiness. My BIG passion is helping women business owners to grow and scale their business, so that they can create their ideal lifestyle and make a difference in the world. Every day I am inspired by the more than 30,000 amazing women (and men!) in our community and I love finding the best education, mentors, and resources from around the globe, to help them get the skills, knowledge, and support they need to succeed. It’s been my privilege to lead HerBusiness (formerly The Australian Businesswomen’s Network) for the past 23 years (two+ decades – WOW!) because, whilst I’ve enjoyed success in business, I’ve also experienced the highs and the lows – sometimes you can feel on top of the world and in control and other times you can feel isolated, exhausted and stuck. What has made the biggest difference for me has always been having great people around me and having a lifelong commitment to learning. That’s why I am so passionate about the work we do here at HerBusiness – providing a Connection Network for women in business to get the mentors, contacts, referrals, knowledge, and skills they need to grow their confidence, make more money, build their businesses, expand their network and create the lives they love. My entrepreneurial journey started in the spare room of my Sydney apartment in 1994 when my business partner and I started a boutique events company that represented speakers and authors from the USA, here in Australia. Over the years I’ve grown multiple multi-million dollar businesses in the events, publishing and education niches – with teams in Australia, New Zealand, and the USA. Not everything has worked and there has been a degree of trial and error, and a lot of bumps in the road. But I have always had a strong commitment to always surrounding myself with great mentors and like-minded peers – a Connection Network that I can depend on and who can depend on me to be there for them too. I truly do what I love, every day.  

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