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 – Success Comes From Passion, Persistence and Patience

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Hosted by HerBusiness

On air:

22 April 2014

 

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Kris Lloyd of Woodside Cheese Wrights discusses the growth of her artisan cheese company, and what she refers to as “meaningful growth”. She states meaningful growth not in revenue or profit growth, but in the style of product that will give back excellent return to your company. In this interview on the herBusiness podcast, Kris expresses the importance of being hands-on and instilling traditional methods in producing cheese to further expanding her business. She states that providing high quality products allows growth and helps differentiate her business from others in the industry. This creates a vibe that will continue to excite buyers. Kris emphasises the importance of having the confidence with ones ideas and having a positive outlook that will provide selling points to your company. She brings to light that “you are your own limit” when growing and starting a business. Continue to think and grow to reach your full potential. Kris suggests these factors for not only your business success, but also your personal achievements.

Listen to this herBusiness interview with Kris Lloyd to learn:

  • Why “meaningful growth” is an important business goal
  • The importance of collaboration within the industry
  • Why awards are an important part of business strategy (or “bench marking”)
  • How to use Social Media as a powerful tool and a way to raise awareness
  • Why keeping confidence and a positive outlook is a selling point
  • Why the location of your business doesn’t matter
  • The importance of listening and to continuing to learn
This post was co-authored by Grace Anne Sillano. Grace Anne is currently completing her internship at the Australian Businesswomen’s Network. She is studying Bachelor of Arts in Advertising at the University of Oregon in Eugene, Oregon.

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About the host

Suzi Dafnis

Hi there. I’m Suzi Dafnis, CEO at HerBusiness. My BIG passion is helping women business owners to grow and scale their business, so that they can create their ideal lifestyle and make a difference in the world. Every day I am inspired by the more than 30,000 amazing women (and men!) in our community and I love finding the best education, mentors, and resources from around the globe, to help them get the skills, knowledge, and support they need to succeed. It’s been my privilege to lead HerBusiness (formerly The Australian Businesswomen’s Network) for the past 23 years (two+ decades – WOW!) because, whilst I’ve enjoyed success in business, I’ve also experienced the highs and the lows – sometimes you can feel on top of the world and in control and other times you can feel isolated, exhausted and stuck. What has made the biggest difference for me has always been having great people around me and having a lifelong commitment to learning. That’s why I am so passionate about the work we do here at HerBusiness – providing a Connection Network for women in business to get the mentors, contacts, referrals, knowledge, and skills they need to grow their confidence, make more money, build their businesses, expand their network and create the lives they love. My entrepreneurial journey started in the spare room of my Sydney apartment in 1994 when my business partner and I started a boutique events company that represented speakers and authors from the USA, here in Australia. Over the years I’ve grown multiple multi-million dollar businesses in the events, publishing and education niches – with teams in Australia, New Zealand, and the USA. Not everything has worked and there has been a degree of trial and error, and a lot of bumps in the road. But I have always had a strong commitment to always surrounding myself with great mentors and like-minded peers – a Connection Network that I can depend on and who can depend on me to be there for them too. I truly do what I love, every day.  

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About the guest(s)

Kris Lloyd

Kris Lloyd

Kris Lloyd is CEO and Head cheese maker of Woodside Cheese Wrights a specialist cheese maker of goat and cow cheeses, based in the Adelaide Hills in South Australia. Producing around 15 different cheese styles, all made by hand at the factory in Woodside. Distribution is throughout Australia.Kris is a self taught cheese maker and has now been making cheese for around 15 years. She has grown the business in size year on year, while maintaining true artisan values and being renowned as one of Australia's leading quality cheese makers. Passion and innovation are her key drivers.Kris is also the Director and Founder of CheeseFest, a festival designed to celebrate the Cheese Maker and raise awareness of specialty cheeses within Australia. CheeseFest has grown since the first festival in 2002 to be a nationally recognised event, with the 2012 festival attracting more than 10,000 people over two days.

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