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 – How Social Media has Changed Public Relations

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Hosted by HerBusiness

On air:

7 June 2010

Click here to download this episode.
Corrie McLeod, Managing Director of Espresso Communications, is a skilled public relations professional who brings a fresh approach to the industry.

She has a keen interest in social media and ensures that the PR strategies for Espresso’s clients are extended to include online communities and influencers.

The degrees of separation between small business and customers has decreased, and small businesses can now engage directly with their community.

 

Listen to this herBusiness interview with Corrie McLEod to learn:

  • How Social Media has changed the public relations landscape
  • How business can take advantage of these changes
  • How social media can compliment your overall business objectives

 

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About the host

Suzi Dafnis

Hi there. I’m Suzi Dafnis, CEO at HerBusiness. My BIG passion is helping women business owners to grow and scale their business, so that they can create their ideal lifestyle and make a difference in the world. Every day I am inspired by the more than 30,000 amazing women (and men!) in our community and I love finding the best education, mentors, and resources from around the globe, to help them get the skills, knowledge, and support they need to succeed. It’s been my privilege to lead HerBusiness (formerly The Australian Businesswomen’s Network) for the past 23 years (two+ decades – WOW!) because, whilst I’ve enjoyed success in business, I’ve also experienced the highs and the lows – sometimes you can feel on top of the world and in control and other times you can feel isolated, exhausted and stuck. What has made the biggest difference for me has always been having great people around me and having a lifelong commitment to learning. That’s why I am so passionate about the work we do here at HerBusiness – providing a Connection Network for women in business to get the mentors, contacts, referrals, knowledge, and skills they need to grow their confidence, make more money, build their businesses, expand their network and create the lives they love. My entrepreneurial journey started in the spare room of my Sydney apartment in 1994 when my business partner and I started a boutique events company that represented speakers and authors from the USA, here in Australia. Over the years I’ve grown multiple multi-million dollar businesses in the events, publishing and education niches – with teams in Australia, New Zealand, and the USA. Not everything has worked and there has been a degree of trial and error, and a lot of bumps in the road. But I have always had a strong commitment to always surrounding myself with great mentors and like-minded peers – a Connection Network that I can depend on and who can depend on me to be there for them too. I truly do what I love, every day.  

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About the guest(s)

Corrie McLeod

Corrie McLeod

Corrie McLeod is Managing Director of Espresso Communications, a boutique public relations agency with many years experience within the business technology environment. Corrie is a creative thinker, skilled at collaborating with clients to develop PR strategies that map specifically to business objectives. With a keen interest in social media, Corrie has a good grasp of the evolving communications landscape and has spoken at a number of conferences about how organisations can better use social media technologies. Corrie has worked with a broad range of technology clients including Sophos, Integ, LogMeIn, Bang The Table, Headshift, TechnologyOne, Legend, IDG, Interactive Games and Entertainment Association and Microsoft Australia. In 2008 and 2009, Corrie was a finalist for the Best PR Professional Award by the IT Journalism community. She has a Bachelor of Arts from Swinburne University and an Advanced Diploma in Business Marketing (Public Relations) from the Royal Melbourne Institute of Technology. Corrie is a Member of the Public Relations Institute of Australia and the Australian Businesswomen’s Network.

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