Social media and the face behind the brand

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Digital is more than just a marketing channel. In this week’s episode of the Social Media for Small Business Podcast, Suzi Dafnis and Car Matson talk with Holly Tattersall – the founder and CEO of Women in Digital and Digital Talent Co, two digital recruitment agencies that help match clients and companies that understand the value of digital – about unlocking the full potential of the digital medium.

Listen in to find out more about:

  • Building an engaged community, and how that can lead to a marketing channel
  • How both of Holly’s businesses got started
  • Using digital content to build credibility
  • How social media can lead to real business opportunities
  • Using social media to show the face behind your brand and attract interest
  • The importance of having a passion for social media (or hiring someone who does)

Also mentioned in this episode:

About the Hosts

Hi there. I’m Suzi Dafnis, CEO at HerBusiness. My BIG passion is helping women business owners to grow and scale their business, so that they can create their ideal lifestyle and make a difference in the world. Every day I am inspired by the more than 30,000 amazing women (and...

I teach women who get nervous and tongue-tied in meetings, think aloud and ramble when presenting or experience imposter syndrome when asked to present, how to speak with confidence, authority and authenticity. I do this entirely online, through my program, Impactful Presenters. So if you have access to the internet...

About the Guests

Holly is the Founder & CEO of Women in Digital, an international membership organisation that provide professional development events and mentoring for women in the industry; and Digital Talent Co., a Digital Recruitment Agency that connects Australian companies with top Digital and IT talent. She was recently named the AIM...

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