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 – Small Business Marketing: The Four Essential Elements of a Successful Strategy

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Hosted by HerBusiness

On air:

22 January 2013

Click here to download this episode.
Welcome to the herBusiness program, where we interview inspiring businesswomen and entrepreneurs.

In this episode, we speak to Lauren Brown, Managing Director of Pulse Marketing and previous winner of the Telstra NSW Young Business Woman of the Year award.

 

Listen to this herBusiness interview with Lauren Brown to learn:

  • The difference between networking and a network of people you can rely on
  • Four areas of marketing that are essential to a successful marketing strategy
  • Where big opportunities lie for small business
  • Tips for young entrepreneurs just starting out in the game of business

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About the host

Suzi Dafnis

Hi there. I’m Suzi Dafnis, CEO at HerBusiness. My BIG passion is helping women business owners to grow and scale their business, so that they can create their ideal lifestyle and make a difference in the world. Every day I am inspired by the more than 30,000 amazing women (and men!) in our community and I love finding the best education, mentors, and resources from around the globe, to help them get the skills, knowledge, and support they need to succeed. It’s been my privilege to lead HerBusiness (formerly The Australian Businesswomen’s Network) for the past 23 years (two+ decades – WOW!) because, whilst I’ve enjoyed success in business, I’ve also experienced the highs and the lows – sometimes you can feel on top of the world and in control and other times you can feel isolated, exhausted and stuck. What has made the biggest difference for me has always been having great people around me and having a lifelong commitment to learning. That’s why I am so passionate about the work we do here at HerBusiness – providing a Connection Network for women in business to get the mentors, contacts, referrals, knowledge, and skills they need to grow their confidence, make more money, build their businesses, expand their network and create the lives they love. My entrepreneurial journey started in the spare room of my Sydney apartment in 1994 when my business partner and I started a boutique events company that represented speakers and authors from the USA, here in Australia. Over the years I’ve grown multiple multi-million dollar businesses in the events, publishing and education niches – with teams in Australia, New Zealand, and the USA. Not everything has worked and there has been a degree of trial and error, and a lot of bumps in the road. But I have always had a strong commitment to always surrounding myself with great mentors and like-minded peers – a Connection Network that I can depend on and who can depend on me to be there for them too. I truly do what I love, every day.  

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About the guest(s)

Lauren Brown

Lauren Brown

Lauren Brown is an entrepreneur and an expert in business strategy, creating client partnerships, marketing and advertising. She has grown Pulse Marketing to be an award-winning and competitive player in the Marketing and Advertising industry since she founded it in 2003. Lauren won the 2010 Telstra NSW Young Business Woman of the Year and the NSW Business Chambers Young Business Person of the Year, as well as national and international business, creative and effectiveness awards. Lauren is also an industry commentator on challenges that affect businesses, brands and advertising, and has been quoted in The Financial Review, The Australian, Boss Magazine and My Business Magazine.

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