Tina Tower started her first business at 20 and has sold multiple businesses before reinventing herself as a mentor for women looking to create online courses and programs.
In this interview, we discuss how mindset is key to growth and approaching challenges with the right attitude.
Hiring and building a team had been a challenge for Tina in the past. In this episode, she opens up about how she’s taken the leap and hired a team who are now allowing her to take back some of her time and helping her grow without being the bottleneck in her business.
Tina stresses the importance of self-awareness and alignment with your business model and advises against being a well-kept secret. Marketing is key to success, and speaking to your ideal client when writing sales emails or social media posts is a must.
Her program, Her Empire Builder, is all about helping women build businesses around their online courses. Polarising and targeting specific ideal clients is crucial to building a community of supportive and like-minded individuals.
Playing a bigger game in business means striving for excellence and being world-class, and Tina stresses the value of being visible and connecting with ideal clients.
Tina’s confidence in selling and making offers comes from her conviction in the value of her work, and she’s passionate about helping women find success while maintaining balance in their lives.
We also discuss setting specific goals and understanding what success means to each of us.
Enjoy this episode of the HerBusiness podcast.
Suzi
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