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 – Sarah Regan’s Little Flowers is inspiring big smiles

 

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In this herBusiness podcast, entrepreneur Sarah Reagan talks about the inception and expansion of Little Flowers, a Sydney-based company that delivers little handcrafted bouquets to customers around the city.

Little Flowers specialises in smaller product size and stock – one bouquet selection of the day – which allows them to offer a much more affordable, accessible price point than more traditional, elaborate flower delivery services.

Sarah got an early start delivering flowers – when she was growing up, she would pick them from her mum’s garden and give them to family and friends. The magic of the way they lit up people’s faces stuck with her into adulthood. For years, she would she off-handedly think of being able to deliver them until finally, she decided to change her course and start up a new business with her business partners and friends Ben Sampson, John Cain, and Chris Barons.

Little Flowers began in the spare room of Sarah’s house, but has since expanded into a thriving business and been featured in Time Out magazine. Sarah is excited about the future, feeling the company has only just scratched the surface of growth.

Listen to this interview to hear her firsthand insights about:

  • Expansion vs. capacity and manageability
  • Unexpected challenges of owning a business
  • Differences between Facebook, Instagram, and Pinterest in reaching customers
  • The importance of business partners and mentors
  • Types of business partners and mentors

 

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About the host

Suzi Dafnis

Hi there. I’m Suzi Dafnis, CEO at HerBusiness. My BIG passion is helping women business owners to grow and scale their business, so that they can create their ideal lifestyle and make a difference in the world. Every day I am inspired by the more than 30,000 amazing women (and men!) in our community and I love finding the best education, mentors, and resources from around the globe, to help them get the skills, knowledge, and support they need to succeed. It’s been my privilege to lead HerBusiness (formerly The Australian Businesswomen’s Network) for the past 23 years (two+ decades – WOW!) because, whilst I’ve enjoyed success in business, I’ve also experienced the highs and the lows – sometimes you can feel on top of the world and in control and other times you can feel isolated, exhausted and stuck. What has made the biggest difference for me has always been having great people around me and having a lifelong commitment to learning. That’s why I am so passionate about the work we do here at HerBusiness – providing a Connection Network for women in business to get the mentors, contacts, referrals, knowledge, and skills they need to grow their confidence, make more money, build their businesses, expand their network and create the lives they love. My entrepreneurial journey started in the spare room of my Sydney apartment in 1994 when my business partner and I started a boutique events company that represented speakers and authors from the USA, here in Australia. Over the years I’ve grown multiple multi-million dollar businesses in the events, publishing and education niches – with teams in Australia, New Zealand, and the USA. Not everything has worked and there has been a degree of trial and error, and a lot of bumps in the road. But I have always had a strong commitment to always surrounding myself with great mentors and like-minded peers – a Connection Network that I can depend on and who can depend on me to be there for them too. I truly do what I love, every day.  

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About the guest(s)

Sarah Regan

Sarah Regan

Ever since she was a little girl Sarah has loved the magic of flowers… the way that even a small bunch can light up someone’s face. So, after 12 years in Advertising Sarah swapped her business suit for an apron, her office for a van and now holds meetings at the flower market daily at 5am. By starting Little Flowers and making flower giving more accessible, she hopes to put more smiles on more faces all across Sydney.

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