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 – Romance your tribe online. Start wooing your clients today.

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Hosted by HerBusiness

On air:

23 September 2014

Click to download the interview

 

Business relationships are no different to romantic relationships, according to Janet Beckers. Her new book Romance Your Tribe Online encourages readers to woo their clients as they would lovers. Janet spoke recently to the Australian Businesswomen’s Network to discuss her new book and the 5 (and a half) steps that businesses can take to make any client fall in love.

Like any relationship, says Janet, the first person you have to love is yourself. In a business, an owner can’t adequately sell their product or service without first knowing and truly believing in their own worth.

In this interview podcast, Janet outlines how a small business can maximise their skills and craft their identity to attract their ‘soulmate’ clients.

 

Listen to this herBusiness interview with Janet Beckers to learn:

  • How to realise a businesses’ own specific brand and why clients want a company tailored to them
  • How to identify the target audience your business should aim to attract
  • How to “audit” your business and figure out what unique skills and services you offer
  • How to distinguish which clients are potential buyers and which are not.
  • How to change the possible clients into ideal clients
  • How to develop a unique brand and language which will help distinguish a company from its competitors
  • The possible benefits of joint business ventures
  • The benefits of having a ‘mastermind group’ of like-minded individuals who will inspire and support you

Building a business is about relationships. Janet Becker explains how one can adapt the skills and experiences of the everyday into the business world and different corporate ventures.

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About the host

Suzi Dafnis

Hi there. I’m Suzi Dafnis, CEO at HerBusiness. My BIG passion is helping women business owners to grow and scale their business, so that they can create their ideal lifestyle and make a difference in the world. Every day I am inspired by the more than 30,000 amazing women (and men!) in our community and I love finding the best education, mentors, and resources from around the globe, to help them get the skills, knowledge, and support they need to succeed. It’s been my privilege to lead HerBusiness (formerly The Australian Businesswomen’s Network) for the past 23 years (two+ decades – WOW!) because, whilst I’ve enjoyed success in business, I’ve also experienced the highs and the lows – sometimes you can feel on top of the world and in control and other times you can feel isolated, exhausted and stuck. What has made the biggest difference for me has always been having great people around me and having a lifelong commitment to learning. That’s why I am so passionate about the work we do here at HerBusiness – providing a Connection Network for women in business to get the mentors, contacts, referrals, knowledge, and skills they need to grow their confidence, make more money, build their businesses, expand their network and create the lives they love. My entrepreneurial journey started in the spare room of my Sydney apartment in 1994 when my business partner and I started a boutique events company that represented speakers and authors from the USA, here in Australia. Over the years I’ve grown multiple multi-million dollar businesses in the events, publishing and education niches – with teams in Australia, New Zealand, and the USA. Not everything has worked and there has been a degree of trial and error, and a lot of bumps in the road. But I have always had a strong commitment to always surrounding myself with great mentors and like-minded peers – a Connection Network that I can depend on and who can depend on me to be there for them too. I truly do what I love, every day.  

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About the guest(s)

Janet Beckers

Janet Beckers

Australian Janet Beckers is a sought after international speaker, best-selling author and multi-award winning entrepreneur including Australian Marketer of The Year. Janet specialises in helping authors, coaches, speakers and small business owners step up, step out and get their message out to the world with her signature RYT training programs.

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