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 – Public Relations: Learning the Art of Spin

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Hosted by HerBusiness

On air:

23 July 2010

Click here to download this episode.

 

 

 

Listen to this herBusiness interview with Anne-Marie Sparrow to learn:

  • where public relations can fit into your marketing strategy
  • how PR crosses over into digital communication
  • how to make public relations work best for you
  • how to structure your information to get through to media

 

 

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About the host

Suzi Dafnis

Hi there. I’m Suzi Dafnis, CEO at HerBusiness. My BIG passion is helping women business owners to grow and scale their business, so that they can create their ideal lifestyle and make a difference in the world. Every day I am inspired by the more than 30,000 amazing women (and men!) in our community and I love finding the best education, mentors, and resources from around the globe, to help them get the skills, knowledge, and support they need to succeed. It’s been my privilege to lead HerBusiness (formerly The Australian Businesswomen’s Network) for the past 23 years (two+ decades – WOW!) because, whilst I’ve enjoyed success in business, I’ve also experienced the highs and the lows – sometimes you can feel on top of the world and in control and other times you can feel isolated, exhausted and stuck. What has made the biggest difference for me has always been having great people around me and having a lifelong commitment to learning. That’s why I am so passionate about the work we do here at HerBusiness – providing a Connection Network for women in business to get the mentors, contacts, referrals, knowledge, and skills they need to grow their confidence, make more money, build their businesses, expand their network and create the lives they love. My entrepreneurial journey started in the spare room of my Sydney apartment in 1994 when my business partner and I started a boutique events company that represented speakers and authors from the USA, here in Australia. Over the years I’ve grown multiple multi-million dollar businesses in the events, publishing and education niches – with teams in Australia, New Zealand, and the USA. Not everything has worked and there has been a degree of trial and error, and a lot of bumps in the road. But I have always had a strong commitment to always surrounding myself with great mentors and like-minded peers – a Connection Network that I can depend on and who can depend on me to be there for them too. I truly do what I love, every day.  

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About the guest(s)

Anne-Marie Sparrow

Anne-Marie Sparrow

Anne-Marie Sparrow is Managing Director and owner of Cube, a specialist communications agency that has excelled in the healthcare space for over ten years in Australia. Anne-Marie set up the business in 2004 after nearly two decades working within large multinational public relations agencies in both Australia and the UK.Cube is an award-winning agency, most recently being recognised for'Best PR Campaign' in 2014 and 'Best Public Health Initiative' in 2013 at the PRIME Awards. Cube was also named 'Largest Independent PR Agency in Health / Wellbeing' by the PR Report (2013).Anne-Marie heads a team who create robust, integrated and interactive strategies that reach audiences and support business outcomes in health,nutrition and lifestyle sectors. Links with like-minded international partners in the UK, US, NZ and Asia means campaigns can be tailored and extended to other markets. Cube is a member of the Public Relations Institute of Australia and theAustralian Self-Medication Industry. Anne-Marie, along with other senior consultants, has undertaken training with Medicines Australia (MA) and works within the MA Code of Conduct.

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