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 – Doing Business Online: Secrets from a Successful eCommerce Website

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Hosted by HerBusiness

On air:

5 February 2013

Click here to download this episode.
Welcome to the herBusiness program, where we interview inspiring businesswomen and entrepreneurs.

In this episode, we speak to Jane Cay, founder of birdsnest.com.au, a business based in Regional Australia that has grown to become one of Australia’s most respected and visited online stores — in only four years.

 

Listen to this herBusiness interview with Jane Cay to learn:

  • The background on Birdsnest, including how it’s grown to be so popular on social network LinkedIn
  • Why she decided to go from offline to online four years ago
  • The challenges with setting up on online retail store
  • Tips for setting up a successful online business
  • Her thoughts on the sentiment that offline retail is in trouble
  • How being in regional Australia is a bonus for her business
  • Where business women can seek support in education, inspiration and networking
  • Advice on how any small business can grow successfully

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About the host

Suzi Dafnis

Hi there. I’m Suzi Dafnis, CEO at HerBusiness. My BIG passion is helping women business owners to grow and scale their business, so that they can create their ideal lifestyle and make a difference in the world. Every day I am inspired by the more than 30,000 amazing women (and men!) in our community and I love finding the best education, mentors, and resources from around the globe, to help them get the skills, knowledge, and support they need to succeed. It’s been my privilege to lead HerBusiness (formerly The Australian Businesswomen’s Network) for the past 23 years (two+ decades – WOW!) because, whilst I’ve enjoyed success in business, I’ve also experienced the highs and the lows – sometimes you can feel on top of the world and in control and other times you can feel isolated, exhausted and stuck. What has made the biggest difference for me has always been having great people around me and having a lifelong commitment to learning. That’s why I am so passionate about the work we do here at HerBusiness – providing a Connection Network for women in business to get the mentors, contacts, referrals, knowledge, and skills they need to grow their confidence, make more money, build their businesses, expand their network and create the lives they love. My entrepreneurial journey started in the spare room of my Sydney apartment in 1994 when my business partner and I started a boutique events company that represented speakers and authors from the USA, here in Australia. Over the years I’ve grown multiple multi-million dollar businesses in the events, publishing and education niches – with teams in Australia, New Zealand, and the USA. Not everything has worked and there has been a degree of trial and error, and a lot of bumps in the road. But I have always had a strong commitment to always surrounding myself with great mentors and like-minded peers – a Connection Network that I can depend on and who can depend on me to be there for them too. I truly do what I love, every day.  

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About the guest(s)

Jane Cay

Jane Cay

As an 18 year old, Jane Cay committed to being part of the online revolution. It was 1996, and the internet was just becoming mainstream when Jane began her Commerce degree at the University of NSW; it completely captured her imagination. Her learning curve remained vertical while she worked as an e-business consultant with IBM before she fell in love with a farmer and had a tree change, landing in the NSW Snowy Mountains. It is here she founded birdsnest.com.au – a unique online retail store for women that has proved being independent and in a regional location is no obstacle to online success. Birdsnest has doubled its size each year since launching in late 2008, it is in the top 40 most visited apparel sites in Australia and employs over 80 fabulous birds. Jane is passionate about ‘inspiring confidence’ in her customers and discovering new ways to solve their wardrobe dilemma’s using the latest technology. It must be working with 70% of birdsnest revenue coming from return customers. The best bit is she gets to live in the slow lane, and work in the fast lane. Her home on their working farm is a 130km round trip for a litre of milk!

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