– Meet Marketing’s No-Bull Maven – Sharon Williams

Sharon Williams

Sharon Williams is a pioneer in the Australian agency industry and proof a small business can influence and service the big end of town. As the founder and CEO of Taurus Marketing, this year Taurus is celebrating their 15th year of business. This alone stands as a substantial accomplishment within the marketing and PR industry which was hit hard by the recession last year. Taurus has grown to service industry leaders from ASX listed QBE’s global CEO Frank O’Halloran to make-up King Napoleon Perdis. Starting out of Sharon’s living room in August 1995, just two weeks after the birth of her first daughter, Taurus has expanded consistently year-on-year since inception, and is now one of Australia’s highest profile, privately owned integrated marketing, creative, and public relations agencies. Sharon was instrumental in helping the KAZ Group go from media obscurity in 1995 to one of Australia’s highest profile and largest information communications technology companies. Last year, Sharon’s vision and expertise saw Taurus launch its new trademarked personal branding service TaurusProfile- a product that builds the personal profile of CEO’s, business leaders, politicians and celebrities in order to serve business growth. In 2009, Taurus was engaged to manage the PR and assist the social media strategies for the Bible Society’s Jesus.All about Life campaign. For the first time in the history of the Christian Church in Australia, the campaign utilized modern and traditional media through online, print, outdoor, radio, press and TV advertising to take its message to the community. The Taurus team were delighted to take this ground breaking campaign on board and the results suggested this with over 500 pieces of media coverage gained attracting over $2million worth of media exposure. Sharon is a highly experienced and entertaining public speaker and trainer on marketing, PR, social media and business issues. Frequently speaking overseas and in Australia her presentations have won praise at conferences, expos and in-house workshops. Sharon has also been the resident marketing expert on Channel 7’s Kochie’s Business Builders, is a regular media spokesperson on broadcast media such as SBS and ABC News. Last year Sharon also became Ninemsn’s leading SME blogger with her weekly blog ‘The Bullseye‘. More recently, Sharon was invited to join both the NSW Council for the Australian British Chamber of Commerce and is also on the American Chamber of Commerce Women in Management committee. A true testament to Sharon’s belief in a healthy work life balance Sharon is a devoted mother who lives in Sydney with her family and three children. Her love of the beach and swimming gained her an Australian Surf Life Saving Association bronze medallion and on Sunday’s you might catch her patrolling one of Sydney’s Northern Beaches.

VIEW FULL PROFILE