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Welcome to the herBusiness program, where we interview inspiring businesswomen and entrepreneurs.

Sharon Williams is a pioneer in the Australian agency industry and proof that a small business can influence and service the big end of town. Taurus started out of Sharon’s living room in August 1995, just two weeks after the birth of her first daughter. She is celebrating her 15th year of business.

Sharon appears on Kochie’s Business Builders as Channel 7’s marketing and PR expert and is a regular media spokesperson on broadcast media such as SBS and ABC News.

Last year, Sharon also became Ninemsn’s leading SME blogger with her weekly blog ‘The Bullseye’.

 

Listen to this herBusiness interview with Sharon Williams to learn:

  • The role of social media in your marketing mix
  • Why personal branding is more important today than it has ever been
  • We also look at the trends we’re seeing in marketing and some tips and
  • Give you some strategies to kickstart your marketing

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About the Host

Suzi Dafnis

Hi there. I’m Suzi Dafnis, CEO at HerBusiness. My BIG passion is helping women business owners to grow and scale their business, so that they can create their ideal lifestyle and make a difference in the world. Every day I am inspired by the more than 30,000 amazing women (and...

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    author social links:

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About the Guests

Sharon Williams

Sharon Williams is a pioneer in the Australian agency industry and proof a small business can influence and service the big end of town. As the founder and CEO of Taurus Marketing, this year Taurus is celebrating their 15th year of business. This alone stands as a substantial accomplishment within...

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    guest social links:

  • Twitter
  • LinkedIn
  • Blog
  • Website

Latest Episodes

  1. 344 – Marketing That Makes Money: Make Every Dollar Count
    15 January 2026

  2. 343 – #AskSuzi – How to Turn Cold Leads into Warm Leads Without Feeling Salesy
    13 January 2026

  3. 342 – How Amanda Farmer Built a Marketing System That Attracts, Converts, and Keeps Ideal Clients
    08 January 2026

  4. 341 – The 6 Marketing Trends Shaping 2026 — Predictions from Leading Marketers
    01 January 2026

  5. 340 – Why I Walked Away From a Top Money-Making Program in My Business… On Purpose
    25 December 2025

  6. 339 – What It Really Takes to Scale Your Business Beyond the Micropreneur Stage
    18 December 2025

  7. 338 – Letting Go of the Perfect Businesswoman Myth to Build the Business You Actually Want
    11 December 2025

  8. 337 – How ChatGPT Can Revolutionise Your Project Planning in 2026 with Belinda Weaver
    04 December 2025

  9. 336 – Reflect Now, Relax Later: How to End 2025 Strong and Step into 2026 with Intention
    27 November 2025

  10. 335 – How to Build a Business Plan for 2026 That Doesn’t Burn You Out
    20 November 2025

Listener Reviews

  • Highly relevant and informative. We are in the process of updating our website and so your episode Design Insights from a Successful Web Designer was tremendously helpful. It highlighted the importance of a number of website design and layout...
    - Frozen in Hobart

  • Chunks of ‘gold’ in every podcast. Having many years of marketing experience under my belt, it is easy to push aside learning content that relates to marketing in favour of other tasks. I am so glad I didn’t. This...
    - LollyMollyMe

  • This podcast really helps. I have been listening to these podcasts since they first came out and am finding them so helpful. If you need to know who your ideal clients are and how to figure that out, then...
    - Cathdev

  • A Podcast Full of Great Content!! I listen to a number of marketing podcasts as marketing has been a steep learning curve for me for a while now. The Content Sells Podcast is in a league of its own!...
    - can’treadfrench

  • This podcast really helps. This podcast is an absolute must for marketers and entrepreneurs wanting to supercharge their sales. Finally someone telling us how to make the most of all our hard work. Can’t wait to put these strategies...
    - joshmasters

About herBusiness

Celebrating 30 Years in 2025!

HerBusiness is secret to your success, the accelerator for everything you do. HerBusiness will help you go further, faster with great women behind you. We know you can do it all, but you won’t have time to enjoy it.

We make everything easier with education, training, resources, mentoring and all the support you need to:

  • Grow your business
  • Connect with other business owners and expand your network
  • Learn from world-leading role models and experts
  • Be inspired and encouraged through every stage of your growth, from the startup phase to established business and beyond
  • Create the business and life you love

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