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Amy Smith is the Managing Director of Jenny Craig Australia/New Zealand. Interviewing her was like speaking to a kindred spirit… and I think you’ll enjoy our conversation.
Amy believes that anything is possible – and when you have Amy at the helm, that’s probably very true. Managing change and giving organisations a sense of purpose, vision and momentum is her passion. She’s done that through building strong brands that connect with customers and grow businesses and revitalising tired cultures. Amy loves getting both businesses and people in touch with their strengths and helping them to unleash their full potential on the world.
Amy started her corporate life in Australia at Telstra, then moved to London in 1993 where she worked for just over a decade running creative advertising agencies and building brands such as Sony PlayStation, Virgin Upper Class, Nike and Revlon, and finally, Honda.
She was one of the pioneers in the UK to harness the best creative minds and found a global movement called We Are What We Do, whose purpose is to encourage lots of people to do small actions — environmental, behavioural and ethical — that result in big, positive change in communities and the work place.
In her role at Jenny Craig Australia, Amy Smith is on a mission to lead Jenny Craig into the future with confidence.
She is a passionate supporter of women and as a single mother of two children aged five and six, is in touch with the realities of juggling the demands of a career and family.
Listen to this herBusiness interview with Amy Smith to learn:
- Work as a place of transformation and spirituality
- Why being relevant to your market is the most important part of managing a brand
- How are you going to enrich the lives of your customers?
- Why collaboration is important but being consensual can lead to problems
