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244 – Marketing Metrics that Matter for Business Growth: Tracking and Measuring Success with Susan Bradley

Sales & Marketing, You

Personal Development Podcasts

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Susan Bradley is a seasoned entrepreneur who specialises in helping eCommerce store owners get more traffic to their site and sales from their stores with her Inner Circle membership.

In this episode of the HerBusiness podcast, Suzi and Susan dive into the strategic approach to business growth, the power of email marketing, and the importance of tracking key metrics.

Whether you’re an e-commerce store owner or running a different type of business, this episode is packed with valuable insights to help you scale your business.

Key Takeaways You Can Expect:

  • Learn about the strategic approach to business growth and the importance of marketing and attracting traffic.
  • Discover the power of email marketing in driving sales and how to set realistic goals for your campaigns.
  • Understand the significance of tracking and measuring key metrics for business growth.
  • Gain insights on increasing website conversion rates and getting visitors to return for higher sales potential.
  • Learn about the importance of doing what you love every day and how it contributes to business success.
  • Understand the value of personal connections and market research in understanding your clients and their struggles.

We love this quote from Susan:

“Metrics are the key to understanding the health and progress of your business. They provide valuable insights into your audience reach, website traffic, and conversion rates, allowing you to make informed decisions and focus on what truly matters for growth.” 

What Others Say about Susan’s Interview

 

Mentioned in This Episode:

  • Social Sales Girls
  • The eCommerce Roadmap Podcast

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About the Host

Suzi Dafnis

Hi there. I’m Suzi Dafnis, CEO at HerBusiness. My BIG passion is helping women business owners to grow and scale their business, so that they can create their ideal lifestyle and make a difference in the world. Every day I am inspired by the more than 30,000 amazing women (and...

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HerBusiness is secret to your success, the accelerator for everything you do. HerBusiness will help you go further, faster with great women behind you. We know you can do it all, but you won’t have time to enjoy it.

We make everything easier with education, training, resources, mentoring and all the support you need to:

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