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244

 – Marketing Metrics that Matter for Business Growth: Tracking and Measuring Success with Susan Bradley

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Hosted by HerBusiness

On air:

30 November 2023

Susan Bradley is a seasoned entrepreneur who specialises in helping eCommerce store owners get more traffic to their site and sales from their stores with her Inner Circle membership.

In this episode of the HerBusiness podcast, Suzi and Susan dive into the strategic approach to business growth, the power of email marketing, and the importance of tracking key metrics.

Whether you’re an e-commerce store owner or running a different type of business, this episode is packed with valuable insights to help you scale your business.

Key Takeaways You Can Expect:

  • Learn about the strategic approach to business growth and the importance of marketing and attracting traffic.
  • Discover the power of email marketing in driving sales and how to set realistic goals for your campaigns.
  • Understand the significance of tracking and measuring key metrics for business growth.
  • Gain insights on increasing website conversion rates and getting visitors to return for higher sales potential.
  • Learn about the importance of doing what you love every day and how it contributes to business success.
  • Understand the value of personal connections and market research in understanding your clients and their struggles.

We love this quote from Susan:

“Metrics are the key to understanding the health and progress of your business. They provide valuable insights into your audience reach, website traffic, and conversion rates, allowing you to make informed decisions and focus on what truly matters for growth.” 

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About the host

Suzi Dafnis

Hi there. I’m Suzi Dafnis, CEO at HerBusiness. My BIG passion is helping women business owners to grow and scale their business, so that they can create their ideal lifestyle and make a difference in the world. Every day I am inspired by the more than 30,000 amazing women (and men!) in our community and I love finding the best education, mentors, and resources from around the globe, to help them get the skills, knowledge, and support they need to succeed. It’s been my privilege to lead HerBusiness (formerly The Australian Businesswomen’s Network) for the past 23 years (two+ decades – WOW!) because, whilst I’ve enjoyed success in business, I’ve also experienced the highs and the lows – sometimes you can feel on top of the world and in control and other times you can feel isolated, exhausted and stuck. What has made the biggest difference for me has always been having great people around me and having a lifelong commitment to learning. That’s why I am so passionate about the work we do here at HerBusiness – providing a Connection Network for women in business to get the mentors, contacts, referrals, knowledge, and skills they need to grow their confidence, make more money, build their businesses, expand their network and create the lives they love. My entrepreneurial journey started in the spare room of my Sydney apartment in 1994 when my business partner and I started a boutique events company that represented speakers and authors from the USA, here in Australia. Over the years I’ve grown multiple multi-million dollar businesses in the events, publishing and education niches – with teams in Australia, New Zealand, and the USA. Not everything has worked and there has been a degree of trial and error, and a lot of bumps in the road. But I have always had a strong commitment to always surrounding myself with great mentors and like-minded peers – a Connection Network that I can depend on and who can depend on me to be there for them too. I truly do what I love, every day.  

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