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234

 – How Your ‘Small’ Brand CAN Grow Your Business with Melissa Horvat

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Hosted by HerBusiness

On air:

20 July 2023

In this podcast episode, we talk with our special guest, Melissa Horvat of Graphika. She has spent her career helping professional service-based businesses connect with their ideal clients through branding, graphic design, and digital services.

She shares the importance of branding for small businesses, particularly for women entrepreneurs, and shares her unique model known as the “Brand Gap Map”.

Listen to Hear:

  • The crucial role branding plays in the success of a business and why your brand is the essence of your business
  • Understanding What a Brand is and why it’s not simply a logo or the colours a business uses.
  • The Brand Gap Map: Melissa introduces her Brand Gap Map model, a roadmap designed to help entrepreneurs identify where they currently stand in their business and branding journey and chart the course to where they want to be.
  • The insights you can gain from seeing your business from an external perspective.
  • How small changes in branding can have significant impacts on your business.
  • Lastly, Melissa talks about how sharing the story of your business can enhance your brand. She emphasises the importance of incorporating your unique personality and values into your brand so that you can create a connection with your clients.

Mentioned in This Episode:

 

SPECIAL GUEST OFFER

GET YOUR ‘BRAND GAP MAP’ with MELISSA HORVAT OF GRAPHIKA

Put “Brand Gap Map” in the ‘How we can help you’ section of this form, and Melissa will follow up with information on how to book your session.

Request your Brand Gap Map now.

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About the host

Suzi Dafnis

Hi there. I’m Suzi Dafnis, CEO at HerBusiness. My BIG passion is helping women business owners to grow and scale their business, so that they can create their ideal lifestyle and make a difference in the world. Every day I am inspired by the more than 30,000 amazing women (and men!) in our community and I love finding the best education, mentors, and resources from around the globe, to help them get the skills, knowledge, and support they need to succeed. It’s been my privilege to lead HerBusiness (formerly The Australian Businesswomen’s Network) for the past 23 years (two+ decades – WOW!) because, whilst I’ve enjoyed success in business, I’ve also experienced the highs and the lows – sometimes you can feel on top of the world and in control and other times you can feel isolated, exhausted and stuck. What has made the biggest difference for me has always been having great people around me and having a lifelong commitment to learning. That’s why I am so passionate about the work we do here at HerBusiness – providing a Connection Network for women in business to get the mentors, contacts, referrals, knowledge, and skills they need to grow their confidence, make more money, build their businesses, expand their network and create the lives they love. My entrepreneurial journey started in the spare room of my Sydney apartment in 1994 when my business partner and I started a boutique events company that represented speakers and authors from the USA, here in Australia. Over the years I’ve grown multiple multi-million dollar businesses in the events, publishing and education niches – with teams in Australia, New Zealand, and the USA. Not everything has worked and there has been a degree of trial and error, and a lot of bumps in the road. But I have always had a strong commitment to always surrounding myself with great mentors and like-minded peers – a Connection Network that I can depend on and who can depend on me to be there for them too. I truly do what I love, every day.  

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About the guest(s)

Melissa Horvat

Melissa Horvat

I am the owner of a company, Graphika. Graphika was established 13 years ago and now employs a team that delivers high-end graphic design and web design services to professional service based businesses and Government departments. I have been a graphic designer for 23 years and my career began working in a graphic design studio in Newcastle. After seven years I moved into a role as a Senior Designer for a leading advertising agency. I realised the pressure of working long hours in an agency and having two children at the time was not making me happy…. so, Graphika was born to give me flexibility around my family! Graphika is now a well established business that works with clients locally, nationally and internationally. My role is to lead my team so Graphika can continue to grow.

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