Too many business owners think of their blog – if they have one at all – as one of the least important pieces of their online marketing strategy. Jaclyn Carlson, founder and CEO of Blog Society, an online community for creative and entrepreneurial bloggers around the world, couldn’t disagree with them more. She believes that a well-managed, resource-rich blog should be the centre of your strategy – and outlets like Facebook, Twitter, and the like are extensions of it.
In this week’s episode of Social Media for Small Business, Cat Matson and Suzi Dafnis interview Jaclyn about how small business owners can use their blog to build community, foster engagement, and humanize their brand.
Listen in to hear more about:
- The two biggest mistakes new bloggers make
- Establishing your blog as a resource people can keep coming back to
- Customer numbers vs. engagement
- Why (not) to directly monetize your blog
- Interacting with others in your industry
- Successful corporate examples of brand blogs that work
- List-building, algorithm changing, and lead generation
