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Yelp is more than a place to find great places to eat. Operating as an online urban guide and a business review site it is the optimum ahead-of-curve marketing tool and no-cost way to reach your target market and engage with your community, no matter what business you’re in.

In this Social Media for Small Business podcast, hosts Cat Matson and Suzi Dafnis interview Lani Pauli, Senior Community Manager, Yelp – Brisbane on how to use Yelp as part of your social media mix.

 

Listen to this Social Media for Small Business interview with Lani Pauli to learn:

  • How to be local with your marketing
  • Yelp as more than a restaurant review site – the “online urban guide”
  • How to engage with a local online community
  • What makes an excellent Yelp entry for a small business

Mentioned in episode:

About the Hosts

Hi there. I’m Suzi Dafnis, CEO at HerBusiness. My BIG passion is helping women business owners to grow and scale their business, so that they can create their ideal lifestyle and make a difference in the world. Every day I am inspired by the more than 30,000 amazing women (and...

I teach women who get nervous and tongue-tied in meetings, think aloud and ramble when presenting or experience imposter syndrome when asked to present, how to speak with confidence, authority and authenticity. I do this entirely online, through my program, Impactful Presenters. So if you have access to the internet...

About the Guests

As one of Yelp Australia’s full-time community managers, Lani’s role revolves around nurturing the Yelp Brisbane community online and offline. From sniffing out cool events, to marketing, local business owner outreach, hosting events and more, Lani spreads the word about what Yelp’s all about: connecting people with the best local...

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