• 1300 720 120
  • Contact
  • Sign In

Login / Logout

Forgot Password
Logo for HerBusiness
  • Home
  • Blog
  • Podcasts
  • Events
  • Become a Member
  • Work With Us
 
 
Update Required To play the media you will need to either update your browser to a recent version or update your Flash plugin.

How to build a professional reputation using social media

Podcasts

Social Media Podcasts, Marketing Podcasts

With such a wide variety of platforms available, social media has the power to engage prospective clients and draw business referrals to your business. In this Social Media for Small Business podcast, co-hosts Suzi Dafnis and Cat Matson speak with Mel Kettle of Kettle Consulting on how to build a professional reputation using social media.

As a communication and social media strategist, a speaker, a blogger, a podcaster and an educator, Mel Kettle has over 20 years of experience in the communications industry. Her favourite social media platforms are Twitter and Instagram, but she shared that the biggest change she experienced using social media as a marketing tool was when she joined Twitter.

In utilising Twitter to build a professional reputation, Mel explains the importance of using social media to build the Know, Like, and Trust factor through simply having conversations with people. She tracked her work referrals from social media and said, “For about three years, 95% of my business was referred to me by someone who knew me via Twitter.”

To grow a reputation on social media, Mel recommends using Twitter, Facebook and LinkedIn for professional referrals. She recommends that small-businesses should pick one platform that caters to your business and target audience. For her, blogging has been a key platform to highlight her expertise online.

Since Mel is a social media consultant, she spends quite a lot of time on a variety of the available platforms but stresses that an active presence can be obtained through a mere half hour a day if you plan and target your audience appropriately.

“If you look at your social media use as a marketing activity, you should be spending at least half a day a week doing marketing for your business, as a business owner. Because otherwise, how do people know about you? And how do people find out about you?”

Mel’s favourite social media platform(s) are:

  • Twitter
  • Instagram
  • Evernote

Mentioned in this Episode:

  • Power Up for Small Business Workshop on Video in Social Media
  • DISQUS
  • Sensis statistics about social media use
  • Social Media Marketing World

Learn more about Mel Kettle here.

 

This post was co-authored by Christy Flom. Christy is completing a journalism internship at HerBusiness. She studies communications at the University of Michigan in the United States.

Share This

About the Host

Cat Matson

I teach women who get nervous and tongue-tied in meetings, think aloud and ramble when presenting or experience imposter syndrome when asked to present, how to speak with confidence, authority and authenticity. I do this entirely online, through my program, Impactful Presenters. So if you have access to the internet...

view profile

    author social links:

  • Facebook
  • Twitter
  • LinkedIn
  • Instagram
  • Website

About the Guests

Mel Kettle

In July 2006 Mel Kettle established Mel Kettle Consulting, a boutique marketing communications consultancy. Before taking the leap into self-employment, Mel worked for 12 years as a marketing manager, communication manager, and an event and conference manager for a range of corporate, government and non-profit organisations. These included the Brisbane...

view profile

    guest social links:

  • Twitter
  • Blog
  • Website
Mel Kettle, Mel Kettle Consulting
Subscribe on Apple Podcasts

Listener Reviews

  • Highly relevant and informative. We are in the process of updating our website and so your episode Design Insights from a Successful Web Designer was tremendously helpful. It highlighted the importance of a number of website design and layout...
    - Frozen in Hobart

  • Chunks of ‘gold’ in every podcast. Having many years of marketing experience under my belt, it is easy to push aside learning content that relates to marketing in favour of other tasks. I am so glad I didn’t. This...
    - LollyMollyMe

  • This podcast really helps. I have been listening to these podcasts since they first came out and am finding them so helpful. If you need to know who your ideal clients are and how to figure that out, then...
    - Cathdev

  • A Podcast Full of Great Content!! I listen to a number of marketing podcasts as marketing has been a steep learning curve for me for a while now. The Content Sells Podcast is in a league of its own!...
    - can’treadfrench

  • This podcast really helps. This podcast is an absolute must for marketers and entrepreneurs wanting to supercharge their sales. Finally someone telling us how to make the most of all our hard work. Can’t wait to put these strategies...
    - joshmasters

About herBusiness

Celebrating 30 Years in 2025!

HerBusiness is secret to your success, the accelerator for everything you do. HerBusiness will help you go further, faster with great women behind you. We know you can do it all, but you won’t have time to enjoy it.

We make everything easier with education, training, resources, mentoring and all the support you need to:

  • Grow your business
  • Connect with other business owners and expand your network
  • Learn from world-leading role models and experts
  • Be inspired and encouraged through every stage of your growth, from the startup phase to established business and beyond
  • Create the business and life you love

Quicklinks

  • About
  • Contact
  • Freebies
  • Become a Member
  • Get a Mentor
  • Join the Community
  • Hall of Fame
  • Partners & Sponsors
  • Privacy Policy
  • Frequently Asked Questions
  • Meet Suzi
Logo for HerBusiness
  • Facebook
  • Twitter
  • YouTube
  • Mail to
© HerBusiness® - HerBusiness® is a registered trademark of HerBusiness Pty Ltd. All rights reserved.