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 – How to be remarkably good

Often, businesses spread their services too thin resulting in mediocre products and results that do not benefit either party involved.

In this HerBusiness podcast, Suzi Dafnis speaks with Lorraine Murphy, author of Remarkability: Be so good they can’t ignore you, about business success, advice, and the future of her own business, The Remarkables Group.

Starting a business in a relatively unknown niche, Lorraine stepped out of her comfort zone to emerge as the face of her business and showcase her overwhelming passion for teaming up influential influencers with brands.

From approaching sales as an opportunity for making new friends to doing the simple things really well, Lorraine shares her experiences of building up her business and the next direction she plans on taking it.

Listen to this podcast to learn more about:

  • Avoiding burnout in your business
  • Why learning is an ongoing commitment to your business
  • How coaches and mentors can help you find solutions
  • Why sometimes the best help is from friends and family
  • The importance of moving out of the day-to-day running of your business
  • Why you need to believe in what you are selling
  • How to keep going when you’ve accomplished what you set out to do

 

This post was co-authored by Christy Flom. Christy completed a journalism internship at HerBusiness. She studies communications at the University of Michigan in the United States.

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About the host

Suzi Dafnis

Hi there. I’m Suzi Dafnis, CEO at HerBusiness. My BIG passion is helping women business owners to grow and scale their business, so that they can create their ideal lifestyle and make a difference in the world. Every day I am inspired by the more than 30,000 amazing women (and men!) in our community and I love finding the best education, mentors, and resources from around the globe, to help them get the skills, knowledge, and support they need to succeed. It’s been my privilege to lead HerBusiness (formerly The Australian Businesswomen’s Network) for the past 23 years (two+ decades – WOW!) because, whilst I’ve enjoyed success in business, I’ve also experienced the highs and the lows – sometimes you can feel on top of the world and in control and other times you can feel isolated, exhausted and stuck. What has made the biggest difference for me has always been having great people around me and having a lifelong commitment to learning. That’s why I am so passionate about the work we do here at HerBusiness – providing a Connection Network for women in business to get the mentors, contacts, referrals, knowledge, and skills they need to grow their confidence, make more money, build their businesses, expand their network and create the lives they love. My entrepreneurial journey started in the spare room of my Sydney apartment in 1994 when my business partner and I started a boutique events company that represented speakers and authors from the USA, here in Australia. Over the years I’ve grown multiple multi-million dollar businesses in the events, publishing and education niches – with teams in Australia, New Zealand, and the USA. Not everything has worked and there has been a degree of trial and error, and a lot of bumps in the road. But I have always had a strong commitment to always surrounding myself with great mentors and like-minded peers – a Connection Network that I can depend on and who can depend on me to be there for them too. I truly do what I love, every day.  

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About the guest(s)

Lorraine Murphy

Lorraine Murphy

Lorraine Murphy is the Founder of The Remarkables Group - the first dedicated influencer talent agency in Australia, which launched in May 2012 and now represents 20 leading influencers who have a combined reach of 7m people a month. Lorraine was named one of BRW’s Five Young Entrepreneurs to Watch and one of Dynamic Business’s Young Guns. She has featured frequently in media, including The Project, Sunrise, Sydney Morning Herald, Collective Hub, Marie Claire, Sky News, ABC News and The Australian. She has just published her first book, Remarkability, which shares her learnings to date on entrepreneurship.

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