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 – How to go from unknown to expert using social media and PR

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Hosted by HerBusiness

On air:

9 September 2014

 

Click to download the interview

 

In a recent herBusiness Podcast interview, Catriona Pollard, author of From Unknown to Expert outlines five steps to becoming a recognised expert by utlising social media and PR tactics. In the interview Catriona outlines the process, starting with the question, “Why do I want to become an expert?”. Catriona places emphasis on blogging, self-branding and social media.

She says, “With social media, you’re being your own broadcaster… you can start telling your stories directly with the people that are going to influence your personal brand. It is extraordinarily powerful.”

Catriona shares her essential steps to becoming an expert:

  1. Why
  2. Setting the stage
  3. Turn on the spotlight
  4. Use the media to shine the light
  5. Own the light

 

Listen to this herBusiness interview with Catriona Pollard to learn:

  • The five steps needed to become a recognised expert in your field
  • How to use social media and PR tactics to establish yourself as an expert
  • Which social media channels are preferable to establish your professional profile
  • How to become your own publicist
  • The role and potential of blogging to create your profile and market yourself as an expert

Catriona believes that going from unknown to expert is a process that requires goal setting. She maintains that you must apply objectives in order to build your small business and continually research your customers and influencers, communicating with them on their preferred platforms.

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About the host

Suzi Dafnis

Hi there. I’m Suzi Dafnis, CEO at HerBusiness. My BIG passion is helping women business owners to grow and scale their business, so that they can create their ideal lifestyle and make a difference in the world. Every day I am inspired by the more than 30,000 amazing women (and men!) in our community and I love finding the best education, mentors, and resources from around the globe, to help them get the skills, knowledge, and support they need to succeed. It’s been my privilege to lead HerBusiness (formerly The Australian Businesswomen’s Network) for the past 23 years (two+ decades – WOW!) because, whilst I’ve enjoyed success in business, I’ve also experienced the highs and the lows – sometimes you can feel on top of the world and in control and other times you can feel isolated, exhausted and stuck. What has made the biggest difference for me has always been having great people around me and having a lifelong commitment to learning. That’s why I am so passionate about the work we do here at HerBusiness – providing a Connection Network for women in business to get the mentors, contacts, referrals, knowledge, and skills they need to grow their confidence, make more money, build their businesses, expand their network and create the lives they love. My entrepreneurial journey started in the spare room of my Sydney apartment in 1994 when my business partner and I started a boutique events company that represented speakers and authors from the USA, here in Australia. Over the years I’ve grown multiple multi-million dollar businesses in the events, publishing and education niches – with teams in Australia, New Zealand, and the USA. Not everything has worked and there has been a degree of trial and error, and a lot of bumps in the road. But I have always had a strong commitment to always surrounding myself with great mentors and like-minded peers – a Connection Network that I can depend on and who can depend on me to be there for them too. I truly do what I love, every day.  

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About the guest(s)

Catriona Pollard

Catriona Pollard

Catriona Pollard is the founder and director of CP Communications a well-respected and innovative PR and social media agency. Catriona is passionate about social media, public relations, business and bringing them all together to create real, financial success for entrepreneurs and organisations.Catriona is renowned for being an inspiring presenter that shares practical skills and expertise so attendees can immediately implement what they've learnt to see real results. Catriona Pollard is a highly regarded expert and media commentator in PR and social media. Her views on social media and PR have been extensively published in media such as SMH, CEO Magazine, The Australian, Sky Business News, B&T, BRW, Women's Agenda, SmartCompany and LeadingCompany; to name a few. She listed as one of the top 100 PR people to follow on Twitter and an Inspirational Australian Female Entrepreneur. She writes the award winning blog, Public Relations Sydney. She is an in-demand conference speaker and workshop presenter and runs the PR course at Au stralian Writers' Centre.Catriona is the author of From Unknown to Expert - How to Use PR to Get Amazing Results and Your Guide to Social Media Success.

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