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279 – (Don’t) Blame It On the Algorithm—Create a System for Winning Ads with Jayne Day

Systems, Growth Zones

Personal Development Podcasts

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So many business owners get nervous about Instagram and Facebook ads. But, contrary to popular belief, there is NO algorithm god that dictates whether your ad will thrive or flop.

There is a system to it. Today, our guest, Jayne Day of Webonize, will share the secrets she’s learned from 12 years in business, helping small business owners maximise their ad funnels.

Here’s what this episode covers: 

  • Learn how to systematise your funnel to not just attract leads, but nurture them into paying customers.
  • What you need to build and systematise BEFORE setting up Facebook or Instagram ads to maximise results.
  • Understand your ideal client and customise your funnel to meet their specific needs and to increase effectiveness.
  • Fine-tune your ads for optimal traffic, keeping the end customer in mind.
  • Discover how a client went from zero CRM organisation to a fully-segmented funnel, bringing in primed, ideal clients.
  • Master messaging tailored to your ideal clients before launching any ad campaigns.
  • Know your numbers—track and measure performance to stay on target.
  • Systematically retarget leads to stay visible and bring them back into your funnel.
  • How to balance automation with personalised messaging so you don’t lose the human touch.

 

And don’t forget to grab your free copy of Jayne’s ad targeting ideas: 

100 High-Converting Ad Targeting Ideas For Your Online Business

Discover The Facebook and Instagram Ads Targeting That I Use For My 6 & 7 Figure Clients.
Uncover…

  • 100 proven ad targeting ideas tailored for coaches, course creators and online business owners.
  • Little-known audience segments that are hungry for your offers.
  • Strategies to lower your ad costs.
  • Insider tips from my 12 years of experience in online advertising.

For more stories of remarkable women entrepreneurs, subscribe to the HerBusiness Podcast on Apple Podcasts or Spotify.

Mentioned in this episode:

  • HerBusiness Network
  • Webonize
  • 100 High-Converting Ad Targeting Ideas for Your Business

 

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About the Host

Suzi Dafnis

Hi there. I’m Suzi Dafnis, CEO at HerBusiness. My BIG passion is helping women business owners to grow and scale their business, so that they can create their ideal lifestyle and make a difference in the world. Every day I am inspired by the more than 30,000 amazing women (and...

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About the Guests

Jayne Day

Jayne Day is a Marketing Strategist and Facebook Ads Specialist with over 13 years of experience. She’s the go-to specialist for coaches, course creators, and online experts running launches and evergreen funnels. Jayne offers done-for-you Meta (Facebook & Instagram) Ads Management, done-with-you options, and funnel optimisation. Jayne works with small...

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About herBusiness

HerBusiness is a community for established women business owners ready to lead differently.

For over 30 years, we've supported women who’ve built successful businesses to refine how they work — strengthening foundations, creating leverage, and stepping out of the day-to-day to lead with clarity and confidence.

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