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 – Belinda Bow’s tips for an audience-winning marketing strategy

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Hosted by HerBusiness

On air:

20 September 2016

The internet is a big, big place, and just putting your stuff out there is simply not enough – for a small business to succeed today, it needs effective, targeted marketing. In this episode of the HerBusiness podcast, Suzi Dafnis interviews Belinda Bow of Green Chilli Marketing about how small business owners can unlock the potential that effective marketing can offer them.

Listen in to hear more about:

  • Finding and nailing your voice in adverts
  • What contact points are, and why they’re so important
  • Benefits of scheduling advertisements and content posts
  • How to find clients and your target audience through marketing
  • Franchising and retail marketing

Highlights:

Once people know what to expect and what their brand actually looks like, the likelihood of them attracting the right target markets increases significantly.

What business owners need to understand is that they need to be a part of the voice that they’re actually putting out. If they leave that to someone else, it won’t be them, it won’t be their work, and that human connection is lost.

The fact is, social media and websites and everything online is so big, that if you just build it, they don’t just come. You need to talk to them, you need to connect to them, and understand that you’re connecting on a very personal level.

The best advice I can give to any business owner is, you need to look at what you can do, rather than “Oh my goodness, it’s so much. I can’t look. I can’t see it. I don’t want to know about it!” Just drill it down and go, “OK, what is feasible for me to actually action right now?”

Finding your target market is the best thing that you can do.

 

How to Know If You're Ready to Franchise Your Business

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About the host

Suzi Dafnis

Hi there. I’m Suzi Dafnis, CEO at HerBusiness. My BIG passion is helping women business owners to grow and scale their business, so that they can create their ideal lifestyle and make a difference in the world. Every day I am inspired by the more than 30,000 amazing women (and men!) in our community and I love finding the best education, mentors, and resources from around the globe, to help them get the skills, knowledge, and support they need to succeed. It’s been my privilege to lead HerBusiness (formerly The Australian Businesswomen’s Network) for the past 23 years (two+ decades – WOW!) because, whilst I’ve enjoyed success in business, I’ve also experienced the highs and the lows – sometimes you can feel on top of the world and in control and other times you can feel isolated, exhausted and stuck. What has made the biggest difference for me has always been having great people around me and having a lifelong commitment to learning. That’s why I am so passionate about the work we do here at HerBusiness – providing a Connection Network for women in business to get the mentors, contacts, referrals, knowledge, and skills they need to grow their confidence, make more money, build their businesses, expand their network and create the lives they love. My entrepreneurial journey started in the spare room of my Sydney apartment in 1994 when my business partner and I started a boutique events company that represented speakers and authors from the USA, here in Australia. Over the years I’ve grown multiple multi-million dollar businesses in the events, publishing and education niches – with teams in Australia, New Zealand, and the USA. Not everything has worked and there has been a degree of trial and error, and a lot of bumps in the road. But I have always had a strong commitment to always surrounding myself with great mentors and like-minded peers – a Connection Network that I can depend on and who can depend on me to be there for them too. I truly do what I love, every day.  

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About the guest(s)

Belinda Bow

Belinda Bow

Belinda Bow is a Certified Practising Marketer, Associate Fellow with the Australian Marketing Institute and the Founder of Green Chilli Marketing. Making businesses thrive through hot marketing has been Belinda’s thing for over 12 years. I love all things marketing and I thrive on seeing a business become re-energised and flourish. I am excited about life and I adore my family. Helping businesses to thrive through marketing is my thing and it has been for over 12 years. I’ve worked across a huge range of industries including IT, Human Resources, Financial Outsourcing, Joint Venture projects, Education, Insurance, Retail, B2C, B2B and more! That means that you get the benefit of my diverse marketing experience (rather than a one size, fits all approach). When I’m not working with exceptional clients, I help 3 Angels Nepal with their marketing. I became involved with 3 Angels Nepal after hearing about their great work from a local volunteer. What struck me most is their focus on giving people a hand up not a hand out.

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